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Trump Media Discloses $2B Bitcoin Stack

The company roughly two months ago completed a capital raise of $2.5 billion with intensions on building a bitcoin treasury.

Updated Jul 21, 2025, 2:28 p.m. Published Jul 21, 2025, 12:46 p.m.
U.S. President Donald Trump speaking Friday in the White House's East Room ahead of signing the GENIUS Act into law. (Nikhilesh De/CoinDesk)
Donald Trump (Nikhilesh De/CoinDesk)

What to know:

  • Trump Media and Technology Group (DJT) disclosed the accumulation of about $2 billion in bitcoin (BTC).
  • Another $300 million in capital is in an options strategy for adding bitcoin-related securities.

Trump Media and Technology Group (DJT) Monday morning disclosed a bitcoin stack worth about $2 billion.

At bitcoin's current price in the $118,000 area, that would mean around 17,000 coins.

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"We're rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan," said CEO Devin Nunes in a press release. "These assets help ensure our Company's financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we're planning to introduce across the Truth Social ecosphere."

The company has another $300 million in an options strategy for the acquisition of bitcoin-related securities.

DJT in late May launched a $2.5 billion capital raise with the intention of using the money for a bitcoin treasury strategy.

Shares are higher by 6.5% in premarket trade.

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Pudgy Penguins: A New Blueprint for Tokenized Culture

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Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.

What to know:

Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.

The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.

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Bitcoin pulls back to as low as $81,000 as horrendous day continues

Ether has fallen below a key bull market trendline.  (Eva Blue/Unsplash)

The world's largest cryptocurrency has shed nearly $10,000 over the past 24 hours, now threatening to take out its recent November low just under $81,000.

What to know:

  • Bitcoin (BTC) continued to quickly decline in the U.S. evening hours on Thursday, the price falling all the way to $81,000.
  • More than $777 million in leveraged crypto long positions were liquidated in the space of one hour.
  • Comments from President Trump caused a surge in Polymarket betting odds on Kevin Warsh becoming the next Fed chair, perhaps disappointing some traders who hoped the more dovish Rick Rieder would be selected.