Share this article
Binance Puts Ronaldo NFTs in Spotlight With First-Ever Global Ad Campaign
The famous footballer's inaugural NFT collection launched on Friday, with Binance calling out "bad players."
By Rosie Perper
Updated Nov 23, 2022, 4:14 p.m. Published Nov 18, 2022, 5:33 p.m.
Binance, the world’s largest cryptocurrency exchange by volume, has launched a global marketing campaign with Portuguese soccer star Cristiano Ronaldo in honor of his inaugural non-fungible token (NFT) launch.
The NFT collection, named the CR7 NFT Collection, is the first in a series of drops heralding Ronaldo's legacy. The NFTs, which launched exclusively on Binance's NFT marketplace on Friday, feature seven animated figures depicting iconic moments from his career, organized into four rarity levels. The auction for the 45 highest-value NFTs will be available for auction for 24 hours, with bidding prices for the rarest five NFTs starting at 10,000 BUSD. (BUSD is a U.S. dollar-pegged stablecoin.)
STORY CONTINUES BELOW
The NFT tiers come with exclusive perks such as a personal message from Ronaldo, autographed merchandise, guaranteed access for future drops and free "mystery boxes" for new signups.
The 60-second spot is running across TV, digital and social channels across 74 countries and 28 languages, Ad Age said. The move comes as cryptocurrency exchange FTX, a crypto exchange competitor to Binance, filed for bankruptcy last week after facing insolvency issues. Binance CEO Changpeng "CZ" Zhao, who had a well-documented rivalry with former FTX CEO Sam Bankman-Fried, briefly considered stepping in to save FTX but ultimately scrapped the deal.
While Binance did not directly address the situation with FTX, it offered a veiled barb at the failed exchange. "There are bad players in our industry, but it’s important to know that there are also creators and innovators, who are working hard to build valuable products and services in Web3," He Yi, co-founder and chief marketing officer of Binance, told Ad Age.
Di più per voi
Cosa sapere:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
Di più per voi
Coinbase, Chainlink Introduce Base-Solana Bridge to Link Ecosystems
The bridge, secured by Chainlink's Cross-Chain Interoperability Protocol, allows users to trade and interact with Solana-based tokens on Base-based dapps.
Cosa sapere:
- A new bridge connecting Base, the layer 2 incubated by Coinbase, and the Solana blockchain is now live on mainnet, enabling asset transfers between the two ecosystems.
- The bridge, secured by Chainlink's Cross-Chain Interoperability Protocol, allows users to trade and interact with Solana-based tokens on Base-based decentralized applications.
- The open-source bridge on GitHub enables developers to integrate cross-chain support, marking a step toward interconnected blockchains and "always-on" capital markets, with more chains expected to be linked in the future.
Top Stories
