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U.S. Investors Are Driving Bitcoin’s Price Surge as Institutional Demand Rises
BTC price gains and trading activity have mostly concentrated during U.S. market hours, according to K33 Research.
Updated Jun 30, 2023, 9:43 p.m. Published Jun 29, 2023, 9:39 p.m.
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Takeaways
- BTC gained 30% during U.S. market hours and composed 50% of all trading volume, K33 Research found.
- Negative correlation between bitcoin and U.S. equities suggest investors bought the token for diversification.
- "We may be at a generational moment" in crypto adoption, Hashdex CIO said.
U.S. investors have been piling into bitcoin (BTC) as institutional activity accelerated, driving the recent rally of the largest cryptocurrency by market capitalization.
BTC’s price gains and trading volume have concentrated during U.S. market hours recently, and have been the main force behind BTC’s strength, crypto analytics firm K33 Research noted in a report.
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Bitcoin has surged 85% so far this year, per CoinDesk data, outperforming most of the crypto market. The price action has come as a slew of financial heavyweights, including BlackRock, Fidelity and Citadel Securities, have become more involved with BTC, spurring investor optimism.
Smaller cryptocurrencies have struggled amid increasing regulatory scrutiny whether they are unregistered securities. Trading platforms have subsequently curbed offering popular tokens to avoid risk.
Read more: A Straightforward Explanation for Why Financial Giants Want to Issue a Spot Bitcoin ETF
BTC has experienced some 30% cumulative gains during U.S. market hours since reaching a low point around $16,000 in bottom, significantly outpacing Asian and European trading sessions. Activity in the U.S. spiked after asset management giant BlackRock filed for a spot BTC exchange-traded fund on June 14.
Bitcoin’s latest surge has also coincided with decoupling from the performance of U.S. equities such as the S&P 500 and Nasdaq indices, its 30-day correlation turning negative last week for the first time since January 2021, K33 noted.
"This illustrates that U.S. traders are allocating in BTC due to idiosyncratic reasons" as a portfolio diversification, Vetle Lunde, senior analyst at K33, wrote.
Institutional investors revive
BlackRock’s initiative has also rejuvenated institutional activity on the BTC market.
Open interest on the Chicago Mercantile Exchange (CME) futures market, a favored venue among sophisticated investment firms, has been nearing its all-time high, K33 data shows.
Digital asset funds recorded $199 million of inflows last week, the largest in almost a year, with bitcoin-focused funds enjoying 94% of all inflows, according to a report by asset management firm CoinShares earlier this week.
The recent activity showcases an inflection point in crypto’s institutional adoption, Samir Kerbage, chief investment officer at crypto asset management firm Hashdex, noted.
"We may be at a generational moment in time for individual crypto investors," he said.
"The current institutional interest we are witnessing is far from the opportunistic FOMO [fear of missing out] we have seen in the past that can push prices up in the short term," Kerbage wrote. "These institutions move slowly and deliberately and invest for the long term—once they are in, they are in."
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KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
Ano ang dapat malaman:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
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Bitcoin’s weakness versus gold and equities puts quantum computing fears back in focus
Some investors have revived concerns that quantum computing could threaten bitcoin, but analysts and developers say recent price weakness reflects market structure.
Ano ang dapat malaman:
- Bitcoin’s recent price stagnation has sparked a renewed debate over quantum-computing risks, with investor Nic Carter arguing that quantum fears are already shaping market behavior.
- On-chain analysts and prominent investors counter that the slowdown is better explained by large holders taking profits and increased supply hitting the market around the $100,000 level.
- Most bitcoin developers still view quantum attacks as a distant, manageable threat, noting that proposed upgrades like BIP-360 provide a path to quantum-resistant security and are unlikely to explain short-term price moves.
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