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Chinese Marketing Company Aurora Mobile Plans to Adopt Crypto Treasury
The Shenzhen, China-based company's board approved an initiative to convert up to 20% its cash and cash equivalents into bitcoin and other digital assets
Updated Jun 25, 2025, 1:25 p.m. Published Jun 25, 2025, 9:50 a.m.
What to know:
- Aurora Mobile, a Nasdaq-listed marketing technology provider, is the latest publicly-traded company to plan a treasury strategy focused on crypto assets.
- The company's board approved an initiative to convert up to 20% its cash and cash equivalents into bitcoin and other digital assets.
- Aurora shares jumped in pre-market trading following the announcement.
Aurora Mobile (JG), a Nasdaq-listed marketing technology provider, is the latest publicly traded company to plan a treasury strategy that includes cryptocurrency investments.
The Shenzhen, China-based company's board approved an initiative to convert up to 20% its cash and cash equivalents into BTC and other digital assets. The investments may include bitcoin , ether , Solana's sol and sui among other tokens, it said Wednesday.
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Aurora aims to "preserve and enhance asset value while supporting its strategy to expand market coverage," it said in a statement.
In its latest quarterly earnings report, Aurora reported cash, cash equivalents and restricted cash totaling 113.6 million yuan ($15.8 million), suggesting it could invest some $3 million in bitcoin and other crypto.
The strategy emulates that of multiple other companies that have revealed plans to acquire bitcoin in recent weeks.
The company's shares jumped in pre-market trading following the announcement, trading nearly 10% higher at $12.10.
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