Share this article
Binance.US Is Building an Office in the Solana Metaverse
Several crypto companies are setting up shop in Portals.
Updated May 11, 2023, 6:58 p.m. Published Jan 9, 2022, 6:30 p.m.
Crypto exchange Binance.US is building a space in Portals, a metaverse platform built on the Solana blockchain. Portals recreates a dense urban environment where users can explore buildings and interactive rooms.
“Binance.US is getting a space in Portals Downtown with a focus on delivering the latest news, charts, and events virtually,” Portals head of community and partnerships Chris Lund said in a Twitter message to CoinDesk.
STORY CONTINUES BELOW
Lund said FTX.US, the U.S. arm of crypto exchange FTX, will also build its own office in Portals.
Companies have been rushing headfirst into open metaverses such as The Sandbox and Decentraland, both of which are Ethereum-based. Portals seems to be an early favorite for capturing metaverse mania on the high-speed Solana blockchain.
Binance.US spokesperson Zachary Tindall said the virtual buildout is meant to be a gathering place for exchange users.
“We are creating a space in the metaverse for the Binance.US community to come together,” Tindall told CoinDesk in an email. “It’s the first of many steps we’re taking to be forward-looking as we build and reach our community in new environments.”
And Binance won’t be alone.
Man, @_portals_ nailed our metaverse space. Which one do you guys like better 👀? Join us on Spaces to learn more! pic.twitter.com/6zLL5JoEYA
— Magic Eden 🪄 (@MagicEden) December 23, 2021
Solana projects Raydium, Magic Eden, Audius, Bonfida and others will also have a presence in the Portals metaverse, Lund said. Metaverses generally describe a virtual world in which people can interact as they do in the real world, but digitally.
Read more: Consultants Are Entering the Metaverse – Literally
Traditional companies have made a beeline for the metaverse in the past year. Social media giant Facebook underwent a major rebrand and became Meta in a broader effort to lead metaverse-based applications. It’s unclear how Facebook’s metaverse effort will interact with existing open metaverses.
Over in Decentraland, global electronics giant Samsung launched a metaverse version of its Samsung 837 location in New York City. Called “Samsung 837X,” the pop-up space featured quests leading to exclusive NFTs and live mixed-reality events.
Zack Seward contributed reporting.
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
NFT Project Pudgy Penguins Takes Over Las Vegas Sphere in Holiday Campaign
The NFT brand’s animated segments will air on the Sphere across Christmas week, signaling the crypto company's move into real-world consumer markets.
What to know:
- Pudgy Penguins will run an ad campaign at the Las Vegas Sphere during Christmas week, one of the few crypto brands to secure a spot at the high-profile venue.
- The NFT project, which launched on Ethereum in 2021, has expanded into physical toys and digital gaming as part of a broader consumer push.
- Pudgy Penguins briefly overtook Bored Apes in floor price earlier this year and recently launched its PENGU token on Solana, now trading on major exchanges.
Top Stories
