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Bitcoin's Tumble to $91K Evokes Thanksgiving 'Massacre' of 2020
Four years ago to the day, bitcoin plunged about 17% in the span of just over 24 hours.
Nov 26, 2024, 8:25 p.m.
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What to know:
- Bitcoin suffered a steep decline four years ago around Thanksgiving after being turned away at the $20,000 level.
- The action this year after failing at $100,000 is similar, though less severe so far.
- Those who bought the dip in 2020 didn't have to wait long to be rewarded.
The fall of 2020 was an exciting time for crypto, with bitcoin — after beginning the year around $7,000 and plunging to below $4,000 during the March Covid panic — in the middle of a rollicking bull market and appearing set to push through the $20,000 milestone.
Mr. Market had a different idea though and as families began to get together for the U.S. Thanksgiving holiday, a wave of selling took place. Between East Coast Wednesday morning hours and the first football game early afternoon Thursday afternoon, bitcoin plunged from roughly $19,500 to $16,200, a decline of nearly 17%. The action was quickly dubbed the Thanksgiving Day Massacre.
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The Thanksgiving Day Massacre! #Bitcoin pic.twitter.com/ra888lQQjr
— Dave Portnoy (@stoolpresidente) November 26, 2020
Exactly four years to the day later, bitcoin is seeing another swift decline after failing to surpass another milestone. There are, of course, key differences. First, this year's big number is $100,000, or five times that of four years ago. Second, the decline this time around has been more drawn out and is far less severe (so far) on percentage terms, a drop of just about 8% to $91,500 after nearly taking out $100,000 a few days ago.
The aftermath of 2020 will be encouraging to the bulls. Just four days after the plunge, bitcoin had returned to just shy of $20,000 and by mid-December had soared to a new record high above $24,000. By year-end, the price was above $30,000 on its way to the bull market peak of $65,000 in April 2021.
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KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
What to know:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
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Here's what bitcoin bulls are saying as price remains stuck during global rally
It's about a lot more than "zooming out." Supply overhangs and investor "muscle memory" regarding gold help explain bitcoin's poor absolute and relative performance.
What to know:
- Bitcoin has failed so far to act as an inflation hedge or safe-haven asset, lagging badly behind gold, which has surged amid high inflation, wars, and interest rate uncertainty.
- Crypto advocates argue that bitcoin’s weakness reflects a temporary supply overhang, investor “muscle memory” favoring familiar precious metals and its correlation with risk assets, rather than a collapse in long-term demand.
- Many bitcoin proponents still see BTC as a superior long-term store of value and “digital gold,” predicting that, once traditional hard assets are overbought, capital will rotate into bitcoin, allowing it to “catch up” to gold.
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