Share this article

Bitcoin Reputation Startup Bonafide to Shut Down

Bitcoin reputation startup Bonafide has elected to cease operations and commence liquidation less than one year after raising $850,000.

Updated Sep 11, 2021, 12:00 p.m. Published Nov 30, 2015, 2:01 a.m.
locked door

Bitcoin reputation startup Bonafide has elected to cease operations and commence liquidation less than one year after raising $850,000 from investors including Blockchain Capital and Quest Venture Partners.

According to an email sent to shareholders and obtained by CoinDesk, Bonafide had been approached by a “leading” bitcoin company for possible acquisition, however, the sale was declined as it was deemed "only beneficial to team members", not investors.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

Founded in 2013, the startup offered an API that provided reputation data to bitcoin firms offering exchange, wallet and other consumer services.

In the email, co-founders Karthik Balasubramanian and Brian Moyer stated their belief that the movement of investor interest away from consumer-facing applications for the technology was also a factor.

Balasubramanian and Moyer wrote:

"While investment and activity continues to occur it is focused on private and alternate chains rather than bitcoin or other public chains where Bonafide operates."

As a result, the co-founders said they saw "little chance" that they would be able to generate revenue, pivot their product or secure additional funding.

Moyer told CoinDesk that continued declines in consumer bitcoin spending were a prevailing factor in the shut down, and why the founding team won’t be rushing to start another project.

"We don’t want to be consultants. We got a lot of traction, but it hasn’t grown. There’s just no movement in the bitcoin space. Because of our backgrounds, we could probably raise money doing something different, but they’re all long plays," he said.

Moyer indicated that the founding team had been working without salaries since as far back as April, and that it explored possibly pivoting to the bitcoin compliance sector as well.

As for what’s next for the team, Moyer was less clear, adding only:

"We're still going to be watching [bitcoin] really close."

Door lock image via Shutterstock

More For You

Pudgy Penguins: A New Blueprint for Tokenized Culture

Pudgy Title Image

Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.

What to know:

Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.

The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.

More For You

Binance to shift $1 billion user protection fund into bitcoin amid market rout

Binance

Binance will convert the stablecoin holdings in its $1 billion Secure Asset Fund for Users to bitcoin over the next 30 days, with plans for regular audits.

What to know:

  • Binance will convert the stablecoin holdings in its $1 billion Secure Asset Fund for Users to bitcoin over the next 30 days, with plans for regular audits.
  • The exchange has pledged to replenish the fund to $1 billion if bitcoin price swings cause its value to fall below $800 million.
  • Binance framed the change as part of its long-term industry-building efforts.