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Binance.US Starts Affiliate Marketing Program, Taking Aim at Coinbase
A Binance.US representative pointed to recent reports that rival exchange Coinbase is shuttering its affiliate program.
Ni Ian Allison
Binance.US, the American subsidiary of cryptocurrency exchange giant Binance, is trumpeting the launch of its affiliate marketing program even as rival Coinbase (COIN) closed its affiliate program, citing bear market conditions.
- The Binance.US affiliate program is a way of incentivizing third-party influencers and entrepreneurs to promote the exchange through social media platforms and other means of publicity. "The program is an example of how much the firm is “leaning in while competitors and peers pull back in the current market environment,” according to a Binance.US representative.
- “In light of recent reports that Coinbase is shutting down its affiliate marketing program, Binance.US is launching its own affiliate program,” a Binance.US representative said via email.
- This is not the first time Binance.US has taken a swipe at Coinbase’s reaction to this year’s crypto market slowdown. Back in June, Binance.US CEO Brian Shroder said he would happily hire any applicants disappointed by Coinbase’s hiring freeze.
- Those affiliates joining the Binance.US affiliate program earn $10 on every referral that completes their first $100 in buys and/or trades within 30 days of completing account verification, according to a blog post.
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L1 tokens broadly underperformed in 2025 despite a backdrop of regulatory and institutional wins. Explore the key trends defining ten major blockchains below.
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2025 was defined by a stark divergence: structural progress collided with stagnant price action. Institutional milestones were reached and TVL increased across most major ecosystems, yet the majority of large-cap Layer-1 tokens finished the year with negative or flat returns.
This report analyzes the structural decoupling between network usage and token performance. We examine 10 major blockchain ecosystems, exploring protocol versus application revenues, key ecosystem narratives, mechanics driving institutional adoption, and the trends to watch as we head into 2026.
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Tensions over El Salvador's bitcoin holdings ease as IMF praises economic progress
The Central American country’s economy is projected to grow 4% this year, the IMF said.
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- The IMF praised El Salvador's stronger-than-expected economic growth and progress in bitcoin-related discussions.
- El Salvador's real GDP growth is projected to reach around 4%, with a positive outlook for 2026.
- Despite previous IMF recommendations, El Salvador continues to increase its bitcoin holdings, adding over 1,000 BTC during November's market downturn.
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