Share this article
Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium
OTB is also joining luxury brands Prada and Richemont-owned Cartier to tackle counterfeit goods through a blockchain-based seal of authenticity.
Updated May 11, 2023, 4:07 p.m. Published Oct 15, 2021, 8:00 a.m.
Italy’s OTB Group, the owner of fashion brands Diesel, Jil Sander and Viktor & Rolf, is the latest luxury goods company to join the Aura Blockchain Consortium.
- In April, Louis Vuitton’s parent firm, LVMH, Prada and Richemont-owned Cartier unveiled the Aura Blockchain Consortium, a network developed in partnership with ConsenSys.
- OTB Group is the latest to join luxury brands, including Bulgari, Cartier, Hublot, Louis Vuitton, Hennessy and Prada, in tackling counterfeit goods through a blockchain-based seal of authenticity called Aura.
- Aura Blockchain Consortium said it has developed a roadmap for a number of technical projects that includes entering the non-fungible token (NFT) market for luxury brands.
- Another project dubbed the “Aura Light” will involve a software-as-a-service (SaaS) platform for brands that want to participate in Aura.
- “OTB believes that the luxury and fashion world will coexist and merge physical and digital products. The team is already well advanced on its Digital Evolution Roadmap. With this mindset and actions, OTB is an ideal founding member to join in with us on the Aura journey,” said Daniela Ott, secretary general of the Aura Blockchain Consortium.
Read more: Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
More For You
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Euro Stablecoin Market Cap Doubles in Year After MiCA, Study Finds
Prior to MiCA, euro-denominated stablecoins' market cap contracted by 48% in the year leading up to June 2024.
What to know:
- Euro-stablecoin market capitalization more than doubled in the 12 months after the June 2024 rollout of relevant MiCA regulations, reversing a 48% decline from the prior year.
- EURS, EURC and EURCV saw the strongest gains.
- Monthly euro stablecoin activity jumped US$3.8 billion from US$383 millionand consumer search interest rose sharply across multiple EU countries.
Top Stories
