Share this article
Coinbase Names Former Facebook Executive as CMO
Kate Rouch spent more than a decade at the social media giant.
By James Rubin
Updated May 11, 2023, 7:02 p.m. Published Aug 26, 2021, 7:38 p.m.
Coinbase has hired former Facebook veteran Kate Rouch as its new chief marketing officer, the cryptocurrency exchange giant’s president and chief operating officer, Emilie Choi, wrote in a blog post Thursday.
- Rouch, who will manage Coinbase’s branding, spent more than a decade at Facebook, most recently as its global head of brand and product marketing for Instagram, WhatsApp and Messenger, among other areas of the social media giant.
- Choi wrote that Rouch’s experience would help Coinbase in its effort “to bring millions more people into the crypto economy.”
- Rouch’s Facebook marketing teams won multiple advertising awards and helped increase the company’s active users from more than 500 million to almost three billion.
- “I am so inspired by what I’ve learned about crypto and the vast ecosystem it is helping to usher forth,” Rouch said, adding, “I can’t wait to get started helping to introduce millions more people to the benefits of crypto.”
Read more: Coinbase Initiated ‘Buy,’ Assigned $420 Price Target by Needham
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
More For You
KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
What to know:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
Di più per voi
Coinbase’s Base faces builder backlash over creator coin push
Builders on Base are pushing back against the network’s close alignment with Zora, arguing the creator-coin narrative sidelines established projects.
Cosa sapere:
- Base has seen a surge in creator-coin issuance via Zora, with daily token mints surpassing Solana in August, boosting onchain activity and attention.
- Some Base-native projects say marketing and social support has become narrowly focused on Zora-linked initiatives, leaving other established communities without recognition.
- While Base continues to process more than 10 million transactions per day, critics warn that deteriorating builder sentiment could push projects toward rival chains like Solana or Sui.
Top Stories
