Share this article
Cult Toy Brand Superplastic Launches NFT Collection on Nifty Gateway
Instagram-famous artists Janky and Guggimon are bringing their tripped-out aesthetics to non-fungible tokens.
By Brady Dale
Updated May 9, 2023, 3:16 a.m. Published Feb 16, 2021, 10:04 p.m.
Basketball players, pop singers and now high-end vinyl toys – lots of different groups are trying out nonfungible tokens (NFTs) on Ethereum as a new way to monetize.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Superplastic is a company that makes artistic vinyl toys for the collectibles market. It's debuting two new figures on the Winklevoss-owned Nifty Gateway, from Guggimon and Janky, two artists with strong Instagram followings.
We might be seeing fresh interest from the non-crypto world because of the sector's growth. NonFungible.com released its 2020 report on NFT data for 2020, finding over 220,000 active wallets in the space and counting 31,504 sellers and 74,529 buyers for the year. The data site captured $251 million in NFT trade volume.
Obviously, mainstream appeal should grow the sector further, and aiming to attract celebrities has always been part of Nifty Gateway's strategy. Beyond social media's newly famous, the mainstream stars are starting to get interested as well. Recently, both Lindsay Lohan and Grimes, the pop star and mother of Elon Musk's latest child, have announced token offerings.
Big NFT News: @grimezsz is coming to @niftygateway! She will be dropping the #WarNymph collection on February 28th. This is going to be bonkers. Especially if @elonmusk starts bidding. To the Mars! 👍🚀 pic.twitter.com/7t1NEFuavp
— Tyler Winklevoss (@tyler) February 13, 2021
It might be tough to compete with analog celebrities for mindshare, but Superplastic has the advantage of a dedicated following of people who like to speculate on aesthetic goods.
Odds are some number of those fans will be persuaded to check out this whole digital art with provable provenance thing. Let's just hope the company has a plan for preparing its followers to understand what gas fees are.
Each artist will auction one NFT each: "Electric Scream Dream" by Janky and "Well, That Was F**king Weird!" by Guggimon. There will also be six SuperKranky figures designed together by both artists.This isn't the first foray of a toy company into crypto or NFTs. In fact, CryptoKaiju has offered analog toys whose ownership corresponds with an ERC-721 token on Ethereum for a while now. Superplastic has no plans to connect these digital offerings with a real-world toy.
More For You
L1 tokens broadly underperformed in 2025 despite a backdrop of regulatory and institutional wins. Explore the key trends defining ten major blockchains below.
What to know:
2025 was defined by a stark divergence: structural progress collided with stagnant price action. Institutional milestones were reached and TVL increased across most major ecosystems, yet the majority of large-cap Layer-1 tokens finished the year with negative or flat returns.
This report analyzes the structural decoupling between network usage and token performance. We examine 10 major blockchain ecosystems, exploring protocol versus application revenues, key ecosystem narratives, mechanics driving institutional adoption, and the trends to watch as we head into 2026.
More For You
Tensions over El Salvador's bitcoin holdings ease as IMF praises economic progress
The Central American country’s economy is projected to grow 4% this year, the IMF said.
What to know:
- The IMF praised El Salvador's stronger-than-expected economic growth and progress in bitcoin-related discussions.
- El Salvador's real GDP growth is projected to reach around 4%, with a positive outlook for 2026.
- Despite previous IMF recommendations, El Salvador continues to increase its bitcoin holdings, adding over 1,000 BTC during November's market downturn.
Top Stories
