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Public Companies Buying Altcoins: Animoca Brands Report Explores Strategic Shift
Animoca's latest research outlines why firms are adding altcoins like ETH and SOL to treasuries amid Bitcoin-led trend.
Updated Jul 20, 2025, 6:32 p.m. Published Jul 18, 2025, 8:36 a.m.
What to know:
- Public companies are extending Bitcoin-style treasury strategies to altcoins like ETH, SOL, and XRP.
- Altcoin purchases by firms have triggered sharp stock price gains, Animoca Brands Research finds.
- The report sees altcoin treasury strategies as risky but potentially legitimizing for crypto markets
A growing number of public companies are buying altcoins like ether , Solana's SOL , and as part of a broader treasury strategy modeled after high-profile Bitcoin acquisitions, according to a new report from Animoca Brands Research.
Titled Altcoin Strategic Reserves, the report explains how companies are using financial engineering tools—such as convertible debt and equity issuance—to gain exposure to cryptocurrencies, often aiming to hold more crypto per share over time.
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This playbook was popularized by companies like MicroStrategy, which holds over 600,000 bitcoin and frames BTC as a hedge against inflation and currency debasement.
Now, altcoins are entering the picture. Firms adding assets like BNB, TRX, HYPE, and FET to their balance sheets are positioning themselves as rare points of access for investors who want exposure to these tokens but lack easy on-ramps like spot ETFs.
The stock market has responded. According to Animoca, companies announcing altcoin holdings saw average share price increases of 150% in one day, 185% in a week, and 226% in a month. However, these strategies carry substantial risk. Altcoins are often more volatile, less liquid, and more technologically experimental than Bitcoin, which could amplify losses during downturns.
Still, if tokens are used in staking or other network-based functions, the report suggests this could enhance liquidity, security, and legitimacy across their ecosystems—making altcoin treasuries a potential accelerant for broader crypto adoption.
Read more: Ethereum's Biggest Wall Street Bull Ups Stock Sale to $6B to Power ETH Treasury
AI Disclaimer: Parts of this article were generated with the assistance from AI tools and reviewed by our editorial team to ensure accuracy and adherence to our standards. For more information, see CoinDesk's full AI Policy.
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