Share this article
Gary Vaynerchuk Files Trademark for ‘Vayner3’ NFT Consulting Arm
The firm could add to Vaynerchuk’s already influential presence in the NFT space.
By Eli Tan
Updated May 11, 2023, 5:44 p.m. Published May 31, 2022, 8:29 p.m.
Entrepreneur and non-fungible token (NFT) influencer Gary Vaynerchuk is launching his own NFT consulting arm, according to a May 25 trademark filing.
The firm will offer “technical consulting in the field of non-fungible tokens, cryptocurrencies and other metaverse and Web 3 activities and assets,” according to the filing.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Filed under “Vayner3,” the company would be just the latest project on Vaynerchuk’s growing list of NFT ventures, along with his VeeFriends NFT collection, VeeCon conference (which took place in Minneapolis two weeks ago) and “FlyFish Club” NFT-gated restaurant.
The company will also offer “advertising, marketing and promotion services” related to NFTs, all considered current specialties of Vaynerchuk’s brand as an influencer in the space.
NFT consulting firms are often criticized for worsening the money-hungry facets of the space, though Vaynerchuk’s reputation has a knack for superseding stigma as one of the few influencers to avoid controversy since pivoting to NFTs.
When will people realize that in 95% of cases when you buy a celebrity drop you’re buying from a consulting firm and the celebrity probably barely knows what an NFT is?
— Leonidas.og (@LeonidasNFT) February 12, 2022
(It’s not like it’s hard to tell who the 5% are. People like @garyvee are on spaces every day)
Vaynerchuk representatives did not respond to CoinDesk’s request for comment.
Meer voor jou
Wat u moet weten:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
USDC Issuer Circle Secures Abu Dhabi's ADGM License in Middle East Expansion
The license allows Circle to expand USDC payment and settlement tools across the United Arab Emirates.
What to know:
- Circle has obtained a Financial Services Permission license from Abu Dhabi Global Market, allowing it to operate as a Money Services Provider in the UAE.
- The stablecoin issuer has appointed Dr. Saeeda Jaffar, former manager at payments firm Visa.
- The approval comes as part of the UAE's emergence as a global hub for regulated digital assets, following similar licenses granted to Binance.
Top Stories
