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Shopify CEO Joins Coinbase Board of Directors

Tobias Lütke scaled Shopify from a niche online marketplace to a global e-commerce giant.

Updated May 11, 2023, 4:01 p.m. Published Jan 31, 2022, 2:00 p.m.
In this photo illustration, a flipped version of the Coinbase logo is reflected in a mobile phone screen on November 09, 2021 in London, England. (Photo illustration by Leon Neal/Getty Images)
In this photo illustration, a flipped version of the Coinbase logo is reflected in a mobile phone screen on November 09, 2021 in London, England. (Photo illustration by Leon Neal/Getty Images)

Tobias Lütke, CEO and founder of the e-commerce site Shopify, will join Coinbase’s board of directors subject to formal board approval later this week.

  • Lütke will help Coinbase with its expansion plans as the crypto exchange targets newer products that appeal to crypto traders and investors internationally, Coinbase said in a note.
  • “We hope to unlock crypto’s potential to increase economic freedom in the same way Shopify democratized online commerce,” Coinbase CEO Brian Armstrong said in a press statement.
  • Lütke was an early adopter of crypto through Shopify’s integration with Coinbase Commerce. It serves millions of merchants in more than 175 countries.
  • “The concepts of decentralized finance and entrepreneurship exemplify the promise of Web 3 where opportunity exists for the many, not the few,” said Lütke in a statement. “Coinbase and Shopify share this like-minded vision, and I am excited to join the Board to support the future that Brian and the Coinbase team are building.”
  • Lütke joins a board that includes Armstrong, Coinbase cofounder Fred Ehrsam, a16z founder Marc Andreessen and Kelly Kramer, the former CSO of Cisco.

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  • GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
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The $10 trillion asset manager is staffing up to scale digital asset ETFs, pursue tokenization and identify "first-mover big bets" in Asia.

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  • BlackRock is hiring seven digital asset roles, including one in Singapore, to expand its crypto and blockchain strategy.
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