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Hulu Targets ‘Streamers of Tomorrow’ as It Seeks Candidates With Metaverse, NFT Backgrounds
The streaming platform’s Jan. 14 job listing signaled an interest in crypto tech.
By Eli Tan
Updated May 11, 2023, 4:05 p.m. Published Jan 15, 2022, 7:20 p.m.
Hulu is looking for help breaking into crypto, non-fungible tokens (NFT) and the metaverse to target “the streamers of tomorrow,” according to a new job posting.
The streaming platform is hiring a “culture trend marketing manager” to help the company “break through into other spaces outside of streaming,” with a background in “metaverse and/or crypto and NFT platforms” a plus, according to the listing.
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The company cited how younger demographics are consuming content in less traditional ways, identifying crypto and the metaverse as an emerging market.
Hulu’s majority owner, Disney, is eyeing the metaverse in a similar way – in a recent job posting, the company identified NFTs and augmented reality as key emerging tech trends to watch.
Disney’s foray into crypto began in November when it launched its “Golden Moments” NFT collections, which featured Intellectual property from its Pixar, Marvel and Star Wars titles sold on VeVe, a marketplace built on the Gochain blockchain.
Disney’s crypto-adjacent plans extend beyond NFT drops, with CEO Bob Chapek telling CNBC in November his vision “to use Disney+ as the platform for the metaverse.”
The multimedia conglomerate’s interest in NFTs could also be expanding to its physical park locations, based on another recent job posting from Disney Parks, Products and Experiences seeking help to “lead Disney's efforts in the NFT space.”
Hulu did not respond to a request for comment by the time of publication.
Danny Nelson contributed reporting.
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- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
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