Share this article
FTX Renames Blockfolio Trading App to ... FTX
The trading app, which was acquired by FTX in 2020, now bears its owner's name.
By Zack Seward
Updated May 9, 2023, 3:22 a.m. Published Jul 28, 2021, 5:33 p.m.
Make us preferred on Google
Fresh on the heels of the largest funding round in crypto history, FTX is getting its branding in order.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
The crypto exchange helmed by Sam Bankman-Fried is slapping its name on the Blockfolio trading app it acquired in May 2020 for $150 million, killing a clunky colon in the process.
"The rebrand of FTX: Blockfolio to FTX puts the final cap on our acquisition of Blockfolio, doubling down on our commitment to being the number one crypto trading platform for both retail and institutional users,” Bankman-Fried said in a press release.
Read more: FTX Exchange’s $150M Deal for Mobile-First Blockfolio Is a Retail Trading Play
FTX’s $900 million Series B valued the company at $18 billion, speaking to investors’ belief in the grand ambitions of an exchange that sprouted up in Hong Kong just two years ago.
Unifying its brand identity would seem to follow suit as FTX looks to rival Coinbase and others for retail traders. The move comes after FTX has spent lavishly on sports sponsorships, putting its three letters on everything from arenas to umpires.
More For You
Pudgy Penguins is building a multi-vertical consumer IP platform — combining phygital products, games, NFTs and PENGU to monetize culture at scale.
What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
More For You
Sygnum’s new bitcoin fund pulls in $65 million from investors looking for steady yield
The fund delivered an 8.9% annualized net return in its first quarter, targeting 8-10% annual returns through systematic arbitrage strategies.
What to know:
- Sygnum Bank and Starboard Digital raised over 750 bitcoin (worth $65 million) for the BTC Alpha Fund, a market-neutral investment vehicle.
- The fund delivered an 8.9% annualized net return in its first quarter, targeting 8-10% annual returns through systematic arbitrage strategies.
- Shares in the fund are eligible as collateral for Lombard loans through Sygnum, enabling investors to unlock liquidity without selling their bitcoin positions.
Top Stories
