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Why Is The Crypto Market Down Today?

20 January 2026 04:13 UTC
  • Crypto market weakens as selling pressure pushes total cap toward $3.05 trillion.
  • Bitcoin holds layered support above $91,298 despite recent decline from $97,000.
  • Story tumbles below $2.40 as bearish momentum threatens break under $2.00.
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The total crypto market cap (TOTAL) and Bitcoin (BTC) continue to slide lower on the daily charts. This decline signifies the impact of the US–EU trade war fears.

President Trump announced a 10% tariff on goods from eight European countries from February 1, potentially rising to 25% by June, linked to the Greenland dispute, with the EU threatening up to $100 billion in retaliation. Altcoins like Story (IP) are following this as well.

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In the news today:-

The Crypto Market Has A Bearish Sentiment

The total crypto market cap fell by $45 billion in the past 24 hours and now stands near $3.09 trillion. Broad selling pressure continues to weigh on digital assets. Current market structure suggests downside risk remains, with a potential move toward the $3.05 trillion support level.

Rising geopolitical tensions between the US and EU could intensify risk aversion across global markets. Escalating uncertainty often impacts crypto liquidity and capital flows. If conditions deteriorate further, the total crypto market cap could slide toward $3.00 trillion, reflecting deeper macro-driven selling pressure.

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TOTAL Price Analysis
TOTAL Price Analysis. Source: TradingView

Recovery depends on investor response to ongoing uncertainty. If market participants choose to hold positions rather than exit, selling pressure may ease. Sustained holding behavior could help TOTAL defend the $3.09 trillion level, stabilizing market structure and limiting further downside in the near term.

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Bitcoin Has Multiple Supports Protecting It

Bitcoin price declined from nearly $97,000 earlier last week to about $92,400 at the time of writing. The move reflects sustained selling pressure following a failed rally. Market focus is shifting toward the next major support level at $91,298 as volatility remains elevated.

A test of $91,298 appears less likely due to layered technical support. Bitcoin currently trades above its 50-day exponential moving average and an established uptrend line. If these levels hold, BTC price could stabilize and attempt a rebound toward $93,471 in the near term.

Bitcoin Price Analysis
Bitcoin Price Analysis. Source: TradingView

Downside risk persists if support levels fail. A decisive break below $91,298 would expose Bitcoin to a decline toward $90,000. Losing that psychological level could intensify bearish sentiment and increase selling pressure across the broader cryptocurrency market.

Story Is Going In The Wrong Direction

IP price dropped nearly 13% over the past 24 hours and trades near $2.39 at the time of writing. The sharp decline reflects increasing selling pressure across the altcoin market. Current price action suggests IP remains vulnerable to further downside as bearish momentum builds.

Technical indicators confirm a prevailing downtrend. The Parabolic SAR remains positioned above the candlesticks, signaling sustained bearish control. If IP loses the $2.33 and $2.16 support levels, selling pressure could accelerate, pushing the altcoin below the $2.00 psychological threshold.

IP Price Analysis
IP Price Analysis. Source: TradingView

A recovery scenario remains challenging but possible. Reduced selling or fresh capital inflows could stabilize price action. If demand strengthens, IP may reclaim $2.50 as support. A move toward $2.90 would invalidate the bearish thesis and signal improving investor confidence.

Disclaimer

In line with the Trust Project guidelines, this price analysis article is for informational purposes only and should not be considered financial or investment advice. BeInCrypto is committed to accurate, unbiased reporting, but market conditions are subject to change without notice. Always conduct your own research and consult with a professional before making any financial decisions. Please note that our Terms and Conditions, Privacy Policy, and Disclaimers have been updated.

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