About the company
TheSoul Group is a leading creator business platform positioned at the heart of the creator economy. Our original videos, animations, and editorial stories inspire audiences in 21 languages, across 60 platforms and 20 websites. Together with our network of 15,000 talented creators, we reach over 5 billion followers and generate more than 100 billion monthly views on social media. As a global powerhouse in digital media, we drive viral success for creators and brands worldwide through a wide range of services, leveraging our expertise in content distribution, localization, and social media management. We’re the creators behind global phenomena such as 5-Minute Crafts and BrightSide, and we continue to expand our influence in the creator economy through strategic acquisitions like Mediacube and Underscore Talent. We’re a dynamic, remote-first global team, fostering award-winning creativity, a no-red-tape approach, and great vibes!
Job Summary
Responsibilities:
📍Develop and execute an organic social media strategy for online casino audiences. Manage a cross-platform content calendar (Facebook, X, TikTok) aligned with brand goals, key dates, and responsible gambling messaging. 📍Plan content formats per platform and collaborate with creative teams. Ensure all content meets compliance standards and is optimized for reach, engagement, and CTR. Continuously test and refine hooks, formats, and posting times. 📍Manage comments, DMs, and conversations with a confident, on-brand tone. Participate in relevant industry discussions and escalate sensitive interactions when needed. 📍Conduct topic and keyword research to identify trends and opportunities. Align social content with SEO themes to drive high-quality traffic. 📍Track brand mentions, competitor activity, and industry trends. Translate insights into actionable recommendations. 📍Analyse key metrics (reach, engagement, growth, CTR). Provide weekly highlights and monthly deep-dive reports with insights and optimisation actions. Connect social performance to commercial outcomes where possible. 📍Join regular team and partner calls, communicate proactively, and manage day-to-day tasks independently in a part-time setup.
Requirements
📍3+ years of hands-on social media management experience across X, Facebook, and TikTok. 📍At least 2 years in a mid- or senior-level role, owning strategy, reporting, and optimization. 📍Proven track record in organic growth and engagement, beyond paid campaigns. 📍Direct experience managing social communities, including responding to users and handling sensitive or negative comments. 📍Strong ability to use native platform analytics and, ideally, third-party tools. 📍Hands-on experience with topic and keyword research to inform content planning. 📍Proven experience producing structured weekly and monthly performance reports. 📍Experience working with online casino, iGaming, or closely related products, with familiarity with slots, live casino, table games, and other typical offerings. 📍Awareness of regulatory and responsible gambling requirements in marketing communications.
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