About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
📍GTM Strategy & Execution: Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products. 📍Campaign Leadership: Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL). 📍Lifecycle Marketing: Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention. 📍Product Positioning & Messaging: Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences. 📍Cross-Functional Collaboration: Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives. 📍Performance Measurement: Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements. 📍Thought Leadership: Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.
Skills you should HODL
📍6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, futures, options) 📍Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape. 📍Familiarity with building and maintaining successful influencer programs within crypto. 📍Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle. 📍A data-driven marketer, leveraging insights to optimize campaigns and improve performance.
If this role isn’t the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.
