About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What you will do
šIdeates, strategizes, plans and executes marketing campaigns and initiatives to drive user acquisition, adoption and increase CLTV of Coins users šManages social media, CRM, paid ads and community channels šConceptualizes and executes promos to grow user base and drive CLTV šMeasure and report on the performance of marketing campaigns, gain insight and assess against goals šRecommends optimization strategies to improve performance šAnalyzes customer behavior, user sentiments and competitor campaigns to inform marketing strategies šDrives public relations initiatives to grow awareness and share of voice of Coins šLiaises with compliance team to ensure that campaigns are align with SEC requirements
What we required from you
šProven success in developing marketing plans and campaigns šExperience with the relevant marketing channels and tools (digital, social media, and CRM among others) šExcellent written and verbal communication skills in Thai and English šStrong project management, multitasking, and decision-making skills šMetrics-driven marketing mind with eye for creativity šKnowledgeable in fintech, web3 and cryptocurrency
