Ivan Marchena

Ivan Marchena is the Chief Communications Officer at 8lends and a fintech, Web3, and Real-World Assets (RWA) expert focused on the convergence of traditional finance and blockchain. He is a strong advocate for RWA tokenization as a key driver of mass adoption in crypto, particularly in emerging markets where access to capital and financial infrastructure remains limited. With an MBA in Strategic Management and a background in senior fintech leadership, Ivan brings a market-first perspective to RWA adoption, go-to-market execution, and narrative building around digital asset ecosystems. He regularly comments on how RWAs are reshaping capital markets, institutional participation, and the future of decentralized finance.