Fact-Finding: Crypto & Americans
Coinbase Institute: Insights Series
One in five American adults owns crypto. These users represent a broad spectrum of backgrounds and political affiliations, but they agree on the need for clear crypto rules that foster innovation while protecting consumers.
Americans are increasingly turning to crypto as a tool for financial inclusion, especially younger, minority, and low-income communities who are underserved by traditional banks. For many, crypto is a way to access financial tools, transfer money affordably, and gain financial autonomy. As adoption grows, so does demand for smart regulation. Crypto policy is an increasingly important issue for American voters across the political spectrum, and these Americans want clear rules that protect consumers without stifling innovation.
Myth: Americans don’t use crypto.
Fact: One in five American adults—about 52 million people—own crypto, highlighting just how widespread crypto use has become.
This broad adoption shows that crypto isn’t a fringe issue—it’s a mainstream financial tool. As more Americans engage with digital assets, the need for clear, balanced regulation is urgent to protect consumers and promote innovation.
Myth: Crypto is only used by a narrow demographic of Americans.
Fact: Crypto owners are demographically more diverse than the average U.S. adult: 68% of crypto owners are Gen Z or Millennials, 48% are non-white, and 70% earn less than $100k.
Crypto ownership also extends beyond party lines—as of September 2024, 22% of Democrats, 22% of Independents, and 18% of Republicans owned crypto. These statistics challenge the common misconception that crypto owners come from a narrow group. Instead, the data reveals that crypto users span a wide range of ages, ethnicities, incomes, and party identifications, highlighting the technology’s broad appeal across diverse communities. And projects like She-Fi teach women about opportunities in Web3 and decentralized finance (DeFi).
Myth: Americans don’t care about crypto regulations.
Fact: Crypto owners care deeply about the future of digital assets and strongly support regulatory action from policymakers.
Among the 52 million U.S. crypto owners, 83%—roughly 43 million people—agree there should be stronger crypto regulations. And Stand with Crypto, a nonprofit that unites crypto advocates, has grown to over 2 million members and facilitated nearly 850,000 contacts between policymakers and advocates—demonstrating that crypto regulations are a priority for many Americans. Clear, thoughtful rules can help strengthen investor confidence, improve consumer protections, and foster innovation, ensuring the U.S. remains a leader in the global digital economy.
Conclusion
Crypto is a widely used financial tool with broad public support for responsible, balanced regulation. Millions of Americans across age groups, income levels, races, and political affiliations are engaging with digital assets and calling for clear rules to protect consumers and foster innovation. As crypto becomes a bigger part of everyday financial life, policymakers have a clear responsibility to ensure the U.S. builds a comprehensive regulatory framework that reflects the needs of a diverse and growing population.
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