Webull Expands Crypto Trading for Millions of Users with Coinbase's Crypto-as-a-Service Integration

Background

Webull, a leading digital investment platform with over 25 million global customers, is revolutionizing the financial industry by providing users with a powerful suite of trading tools. The platform offers access to a wide range of financial products, from securities and retirement accounts to digital assets like cryptocurrencies. Webull’s modern interface enhances the trading experience for investors of all levels.  

In 2021, Webull became one of the first retail trading platforms to introduce crypto trading. By 2023, they launched Webull Pay, a dedicated app for crypto trading in the U.S. With a more favorable regulatory environment and growing customer demand, in 2025, Webull reintroduced crypto trading directly into its main app.

Challenge

To meet the increasing demand for an enhanced crypto offering, Webull Pay sought to expand its crypto trading capabilities. Their key objectives included:

• Expanding the range of tokens offered.

• Enhancing Webull’s internal operational control and flexibility.

• Implementing a scalable solution to support growth across geographies.

Solution

Webull Pay partnered with Coinbase to leverage its Crypto-as-a-Service (CaaS) platform, integrating the following Coinbase infrastructure:

• Crypto brokerage: Retail access to spot and CFTC regulated futures.

• Subcustody: Secure and institutional-grade custody solution.

• Trade finance: Access to working capital for executing trades without pre-funding, supporting USD, USDC, BTC, ETH, and 80+ other assets.

Webull Pay selected Coinbase for its:

• Comprehensive offering: A deep suite of products, including institutional-grade custody, advanced trading, USDC integration, staking, and support for over 200 assets.

• Regulated and compliant: As a trusted publicly traded company, Coinbase adheres to the strict standards of financial reporting, risk controls, and independent audits.

• Flexibility and scale: Infrastructure designed to support growth and future expansions.

• Global coverage: Coinbase's U.S. and global reach uniquely supports international expansion.

• Competitive pricing: Cost-effective solutions without compromising quality.

Results

To learn more about Webull’s crypto offerings, visit: https://www.webull.com/trading-investing/crypto. 

About Webull US

Webull is a leading online investment platform built on next generation global infrastructure. Users of the Webull platform are empowered to pursue their financial goals with advanced charting tools, cutting-edge technology, and real-time market data. Through Webull's online brokerage, self-directed investors can access low-cost trading across a wide range of assets, including securities, options, and futures, along with wealth management services. Webull Financial LLC ("Webull Financial") is registered as a broker-dealer with the Securities and Exchange Commission (SEC) and a futures commission merchant registered with the Commodity Futures Trading Commission (CFTC). Webull Financial is a member of the Financial Industry Regulatory Authority (FINRA), the National Futures Association (NFA), and the Securities Investor Protection Corporation (SIPC). Advisory accounts and services are provided by Webull Advisors LLC, an investment advisor registered with the SEC. Registration does not imply a level of skill or training. Event contract trading is highly speculative and may not be suitable for all investors. Webull asks customers to carefully consider all risks associated with an investment in an Event Contract, including without limitation the risks set forth in the disclosure documents linked below, and consult with a financial professional and any other advisors that you deem appropriate before investing in any Event Contract. All investing is subject to risk, including the possible loss of principal. Options involve unique risks not suitable for all investors. Please visit www.webull.com/disclosures to read the applicable disclosure documents. For more information about Webull, visit www.webull.com.

About Webull Corporation

Webull Corporation (NASDAQ: BULL) owns and operates Webull, a leading digital investment platform built on next-generation global infrastructure. Through its global network of licensed brokerages, Webull offers investment services in 14 markets across North America, Asia Pacific, Europe, and Latin America. Webull serves more than 25 million registered users globally, providing retail investors with 24/7 access to global financial markets. Users can put investment strategies to work by trading global stocks, ETFs, options, futures, fractional shares, and digital assets through Webull's trading platform, which seamlessly integrates market data and information, its user community, and investor education resources. Learn more at https://www.webullcorp.com/.

About Coinbase

Crypto creates economic freedom by ensuring that people can participate fairly in the economy, and Coinbase (Nasdaq: COIN) is on a mission to increase economic freedom for more than 1 billion people. We’re updating the century-old financial system by providing a trusted platform that makes it easy for people and institutions to engage with crypto assets, including trading, staking, safekeeping, spending, and fast, free global transfers. We also provide critical infrastructure for onchain activity and support builders who share our vision that onchain is the new online. And together with the crypto community, we advocate for responsible rules to make the benefits of crypto available around the world.

Disclaimer

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