VeBetterDAO is an app-based, gamified ecosystem that rewards individuals for engaging in sustainable activities. Built on the VeChainThor blockchain, it enables users to create measurable value by tokenizing real-world actions such as reducing waste, eating healthily, driving electric vehicles, exercising, and more. By turning positive lifestyle choices into blockchain-verified contributions, VeBetterDAO fosters a transparent, incentivized system for sustainability. Governed by a decentralized autonomous organization (DAO), the platform empowers individuals, businesses, and institutions to drive environmental and social impact collectively. Participants earn $B3TR tokens as rewards, which act as the ecosystem’s programmable coordination layer. $B3TR powers access by allowing users and apps to stake or spend for capabilities, provides incentives through impact-based rewards, ensures accountability by tying rewards to behavior, and drives interoperability as a shared exchange anchoring sustainable action in lasting value.

Founded in 2015 by Sunny Lu, VeChain began as a blockchain solution for supply chain transparency and anti-counterfeiting. Early enterprise adoption, backing from Fenbushi Capital, and the 2017 ICO paved the way for the launch of the VeChainThor blockchain—an efficient, enterprise-grade Layer-1 network. Major partnerships with organisations such as DNV, Walmart, and BCG helped validate VeChain’s real-world use cases and expand its global reach. As part of its Renaissance roadmap, VeChain is rolling out Ethereum-compatible infrastructure, dPoS consensus, dynamic VTHO tokenomics, and StarGate NFT staking. Combined with MiCA-compliant tokens and enhanced interoperability, VeChain is positioning itself as a blockchain where real adoption, network utility, and sustainability converge to create long-term value.