{"id":97557,"date":"2019-01-30T23:19:42","date_gmt":"2019-01-31T07:19:42","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=97557"},"modified":"2020-04-09T18:42:59","modified_gmt":"2020-04-09T17:42:59","slug":"brave-browser-teams-up-cheddar-engage-crypto-crazed-users","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/brave-browser-teams-up-cheddar-engage-crypto-crazed-users\/","title":{"rendered":"Brave Browser Teams Up with Cheddar to Engage “Crypto Crazed” Users"},"content":{"rendered":"

Cheddar<\/a>, a popular live-streaming financial news network, announced a partnership<\/a> with Brave<\/a>\u00a0Software\u2014the privacy browser behind Basic Attention Token. The move leverages Cheddar's viewers who are “obsessed with crypto.”<\/p>\n

The partnership will provide free subscriptions to premium Cheddar content for Brave browser users, allowing hundreds of thousands of users to take advantage of Cheddar\u2019s premium subscription.<\/p>\n

Brave users who take advantage of the offer will receive access\u00a0to Cheddar Premium for three months. This includes live feeds to the Cheddar Business and Cheddar News channels on Cheddar.com<\/a>.<\/p>\n

According to Jon Steinberg, CEO of Cheddar (and former president of BuzzFeed<\/a>), the partnership was a natural progression considering the interest its users have for cryptocurrency:<\/p>\n

\u201cCheddar viewers are obsessed with crypto; we even have a show dedicated to it\u2014The Crypto Craze. The idea of unlocking our premium feeds for Brave users via crypto funding, with no sign-up, seemed like a natural way to engage a passionate community that will no doubt enjoy our content,\u201d said<\/a> Steinberg<\/p><\/blockquote>\n

For Brave, the partnership will help grow its user base; Cheddar offers \u201cpremium content\u201d that satisfies Brave\u2019s typically cryptocurrency-savvy users.<\/p>\n

\u201cWe\u2019re excited to work with Cheddar to enable Brave users to seamlessly access premium Cheddar content,\u201d said Brendan Eich, CEO and co-founder of Brave. \u201cOur platform reconnects users and publishers without compromising privacy, and access to premium content is one of the key ways to grow our audiences.\u201d<\/p><\/blockquote>\n

Brave markets itself as a privacy-focused browser, leveraging blockchain to accomplish that aim. The company\u2019s Basic Attention Token<\/a> (BAT) looks to solve issues surrounding advertising by paying users for their attention when subjected to ads.<\/p>\n

Brave\u2019s native token, the Basic Attention Token was added to Coinbase<\/a> in November 2018, allowing Coinbase customers to buy, sell, send, receive, and store BAT. In September 2018, Brave also partnered<\/a> with Civic<\/a>\u00a0(CVC), a blockchain digital identity service, to further protect user privacy.<\/p>\n

These strategic partnerships might be necessary for Brave browser to succeed in the highly competitive browser landscape.<\/p>\n

According to StatCounter\u2019s November 2018 data<\/a>, browser use across all platforms (desktop, tablet, and mobile) is 62 percent Google Chrome, 15 percent Safari, and 5 percent Firefox. This leaves Brave with little space to compete unless the service can provide compelling reasons for users to switch.<\/p>\n

Perhaps blockchain and cryptocurrency will be the edge that Brave needs to succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cheddar, a popular live-streaming financial news network, announced a partnership with Brave\u00a0Software\u2014the privacy browser behind Basic Attention Token. The move leverages Cheddar’s viewers who are “obsessed with crypto.” The partnership will provide free subscriptions to premium Cheddar content for Brave browser users, allowing hundreds of thousands of users to take advantage of Cheddar\u2019s premium subscription. […]<\/p>\n","protected":false},"author":129,"featured_media":97561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,60209,5789,15323,61045],"tags":[],"post_folder":[],"acf":[],"yoast_head":"\nBrave Browser Teams Up with Cheddar to Engage "Crypto Crazed" Users<\/title>\n<meta name=\"description\" content=\"News company Cheddar announced a partnership with Brave browser to leverage Cheddar's viewers who are "obsessed with crypto."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/brave-browser-teams-up-cheddar-engage-crypto-crazed-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brave Browser Teams Up with Cheddar to Engage "Crypto Crazed" Users\" \/>\n<meta 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