{"id":89245,"date":"2018-10-15T12:20:37","date_gmt":"2018-10-15T19:20:37","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=89245"},"modified":"2026-04-28T19:17:45","modified_gmt":"2026-04-28T18:17:45","slug":"fidelity-finally-reveals-new-platform-for-trading-crypto-digital-assets","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/fidelity-finally-reveals-new-platform-for-trading-crypto-digital-assets\/","title":{"rendered":"Fidelity Finally Reveals New Platform for Trading Crypto, Digital Assets"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><a href=\"\/companies\/fidelity-investments\/\">Fidelity Investments<\/a>, one of the world\u2019s largest financial institutions managing assets in excess of $7 trillion, announced Monday that it would be <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-10-15\/fidelity-starts-crypto-unit-to-serve-wall-street-customers?utm_medium=social&utm_source=twitter&utm_content=crypto&utm_campaign=socialflow-organic\"><span class=\"s2\">launching a new platform<\/span><\/a> for the trading and storage of digital assets. <\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">LIVE: <a href=\"https:\/\/twitter.com\/Fidelity?ref_src=twsrc%5Etfw\">@Fidelity<\/a>\u00a0announces it is jumping into the emerging crypto arena with a new business <a href=\"https:\/\/t.co\/kMqiRxfUAI\">https:\/\/t.co\/kMqiRxfUAI<\/a><\/p>\n<p>&mdash; Bloomberg Crypto (@crypto) <a href=\"https:\/\/twitter.com\/crypto\/status\/1051874493793230849?ref_src=twsrc%5Etfw\">October 15, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p1\"><span class=\"s1\">The company is naming their service Fidelity Digital Investments LLC and will be headed by Fidelity\u2019s Tom Jessup, who announced the new service at Bloomberg\u2019s conference on institutional cryptocurrency investment in New York on Monday morning.<\/span><\/p>\n<h2>Going All-In<\/h2>\n<p class=\"p1\"><span class=\"s1\">Fidelity Digital, whose slogan is \u201cInstitutional Solutions for a New Asset Class,\u201d will handle the digital assets of hedge funds, institutional investors, family offices and trading firms, according to Bloomberg. It will offer its clients security and storage services, as well as trade execution for digital assets. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Fidelity\u2019s bid on cryptocurrency is happening at a particularly volatile time in the market, with Bitcoin having just skyrocketed in value after Tether\u2019s plummet Monday morning. Nonetheless, the company seems to have faith that crypto is the future of finance. In <a href=\"https:\/\/medium.com\/@FidelityDigitalAssets\/the-evolution-of-digital-cash-da19b06aa58e\"><span class=\"s2\">a Medium post<\/span><\/a> from the official Fidelity Digital Assets account, opened the same day as the announcement, the company says of digital currency: <\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u201cDigital assets are poised to become accepted as investable assets and stores of value, tradable on global, licensed exchanges, and accessible to individuals and institutions around the world. This global decentralized framework relies on \u2014 and is powered by \u2014 distributed ledgers that eliminate the need for central intermediaries to facilitate the value exchange.\u201d<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Fidelity sites companies like DigiCash, launched in 1989, and the 1997 company Hashcash in its post as stepping stones to the current state of cryptocurrency, as they introduced concepts like public key cryptography.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Fidelity CEO Abigail Johnson said in the official statement regarding the launch,<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u201cOur goal is to make digitally native assets, such as Bitcoin, more accessible to investors.\u201d<\/span><\/p>\n<\/blockquote>\n<figure id=\"attachment_85301\" aria-describedby=\"caption-attachment-85301\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85301 size-medium\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/09\/fidelity-crypto-social-300x158.jpg\" alt=\"\" width=\"300\" height=\"158\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/09\/fidelity-crypto-social-300x158.jpg 300w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/09\/fidelity-crypto-social-768x403.jpg 768w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/09\/fidelity-crypto-social-1024x538.jpg 1024w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/09\/fidelity-crypto-social.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-85301\" class=\"wp-caption-text\">Related:\u00a0<a title=\"Multi-Trillion-Dollar Investment Giant Fidelity Investments Hints At Crypto Products by End of Year\" href=\"https:\/\/cryptoslate.com\/multi-trillion-dollar-investment-giant-fidelity-investments-hints-at-crypto-products-by-end-of-year\/\">Multi-Trillion-Dollar Investment Giant Fidelity Investments Hints At Crypto Products by End of Year<\/a><\/figcaption><\/figure>\n<p class=\"p1\"><span class=\"s1\">Support for <a href=\"https:\/\/cryptoslate.com\/coins\/bitcoin\/\">Bitcoin<\/a> and <a href=\"https:\/\/cryptoslate.com\/coins\/ethereum\/\">Ethereum<\/a> is reportedly planned for early 2019 and will include both over the counter trade executions and order routing, according to the Bloomberg report. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Fidelity has an impressive track record to back its investment in crypto. The company is 72 years old, controls more than 7 trillion in assets, and has over 13,000 financial institutions on its customer roster.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Over 100 people at Fidelity are working on the new venture, Jessup stated at Bloomberg\u2019s conference. They\u2019ve already started to bring on customers, including crypto investment firm Galaxy Digital. There are plenty of crypto funds out there for Fidelity to work with, managing upwards of $10 billion in assets <a href=\"https:\/\/next.autonomous.com\/cryptofundlist\/\"><span class=\"s2\">by some accounts<\/span><\/a>. <\/span><\/p>\n<h2>A Much-Anticipated Launch<\/h2>\n<p class=\"p1\"><span class=\"s1\">Johnson <a href=\"https:\/\/cryptoslate.com\/multi-trillion-dollar-investment-giant-fidelity-investments-hints-at-crypto-products-by-end-of-year\/\"><span class=\"s2\">teased back in September<\/span><\/a> that her company would have something to offer in the way of digital assets by the end of 2018, stating at an event at Fidelity headquarters in Boston that:<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\">\u201cWe\u2019ve got a few things underway, a few things that are partially done but also kind of on the shelf because it\u2019s not really the right time. We hope to have some things to announce by the end of the year.\u201d<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">With Fidelity Digital Assets, the company joins the trend of large institutions getting into the crypto market, as with <a href=\"https:\/\/cryptoslate.com\/yale-university-delves-into-cryptocurrency-market\/\"><span class=\"s2\">Yale\u2019s investment<\/span><\/a> in two multimillion-dollar crypto funds earlier this month. BlackRock, Goldman Sachs, and J.P. Morgan have all also openly explored cryptocurrency. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fidelity Investments, one of the world\u2019s largest financial institutions managing assets in excess of $7 trillion, announced Monday that it would be launching a new platform for the trading and storage of digital assets. LIVE: @Fidelity\u00a0announces it is jumping into the emerging crypto arena with a new business https:\/\/t.co\/kMqiRxfUAI &mdash; Bloomberg Crypto (@crypto) October 15, [&hellip;]<\/p>\n","protected":false},"author":93,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fidelity Finally Reveals New Platform for Trading Crypto, Digital Assets<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/fidelity-finally-reveals-new-platform-for-trading-crypto-digital-assets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fidelity Finally Reveals New Platform for Trading Crypto, Digital Assets\" \/>\n<meta property=\"og:description\" content=\"Fidelity Investments, one of the world\u2019s largest financial institutions managing assets in excess of $7 trillion, announced Monday that it would be launching a new platform for the trading and storage of digital assets. LIVE: @Fidelity\u00a0announces it is jumping into the emerging crypto arena with a new business https:\/\/t.co\/kMqiRxfUAI &mdash; Bloomberg Crypto (@crypto) October 15, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/fidelity-finally-reveals-new-platform-for-trading-crypto-digital-assets\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-15T19:20:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-28T18:17:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/11\/cryptoslate-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"John Bogna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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