{"id":78689,"date":"2018-08-25T12:00:26","date_gmt":"2018-08-25T19:00:26","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=78689"},"modified":"2020-03-24T06:55:25","modified_gmt":"2020-03-24T06:55:25","slug":"pornhub-adopts-pumapay-protocol-for-crypto-payments","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/pornhub-adopts-pumapay-protocol-for-crypto-payments\/","title":{"rendered":"Pornhub Adopts PumaPay Protocol for Crypto Payments"},"content":{"rendered":"

In the early '90s, an intangible place called the internet offered a host of entertainment opportunities for then-unidentified segmented audiences. A matrix of ones and zeroes dripping through wires suggested an unknown possibility. However, one industry had a more controversial advantage over email and faxed documents: pornography.<\/p>\n

A Match Made in Crypto Heaven?<\/h2>\n

Like it or not, the porn industry is a major driving force behind the internet. Many can refer to the success of their careers to the illuminated screen and keyboard; and just as kinks evolve, so does technology. This makes PumaPay and porn a match made in cryptocurrency heaven. On Aug. 23, the online adult entertainment giant Pornhub announced it will now utilize blockchain-based payment facilitated by PumaPay tokens (PMA)<\/a>.<\/p>\n

Pornhub hosts more than 90 million visitors daily, making it one of the most-viewed websites in the world. So those technological advancements mentioned earlier suddenly make sense: high-definition, on-demand streaming; real-time, point-of-view experiences; and interactive advertisements. Why stop there?<\/p>\n

Logically, a new form of payment that increases security, flexibility and anonymity would be the next step from a successful business standpoint. For subscribers, that can also mean no more embarrassing phone calls to cancel those recurring bills for intimate pastimes.<\/p>\n

\"TRON
Related:\u00a0Tron, ZenCash Added as Payment Methods for Pornhub<\/a><\/figcaption><\/figure>\n

Corey Price, VP of Pornhub, stresses the importance of anonymity in his field of work, which is why PMA is a preferable addition to the site\u2019s other cryptocurrencies.<\/p>\n

The payment protocol was developed by Cyprus-based blockchain company Decentralized Vision for the purpose of filling a gap between billing needs and current existing solutions, i.e. credit cards.<\/p>\n

PumaPay CEO Yoav Dror says the solution is PullPayment protocol, a method that reverses the mechanics of a transaction and enables merchants to \u201cpull\u201d crypto funds from a client\u2019s account. Using this method bypasses issues that would be impossible to avoid without blockchain, such as high transaction costs, insecurity chargebacks and concurrent fines.<\/p>\n

Decentralization is key. Operations control within companies is a cumbersome task and is a step that can be bypassed by blockchain. For example, centralized processing involves tracking all invoices for every location of a company by either one team or person, typically at headquarters.<\/p>\n

For a company like Pornhub, which operates globally, inconsistencies in tracking these invoices become\u00a0a likely challenge. Decentralization, therefore, offers an opportunity for individual departments to work independently, resulting in the ever-elusive anonymity secure transactions.<\/p>\n

According to Price:<\/p>\n

\u201cAs decentralized payment systems continue to grow in popularity, cryptocurrencies are especially viable in the adult entertainment industry because they incorporate more anonymity tools than traditional tender. PMA is a solid addition to our growing arsenal of cryptocurrencies, and we\u2019re excited for our fans to use them to purchase a myriad of things on our platform.\u201d<\/p><\/blockquote>\n

For Pornhub\u2019s 10 million consistent members, cryptocurrency may prove just as popular as the 5 million videos available on the site, and PumaPay is on track to make free site\u2019s sophisticated social experience easier than before.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the early ’90s, an intangible place called the internet offered a host of entertainment opportunities for then-unidentified segmented audiences. A matrix of ones and zeroes dripping through wires suggested an unknown possibility. However, one industry had a more controversial advantage over email and faxed documents: pornography. A Match Made in Crypto Heaven? Like it […]<\/p>\n","protected":false},"author":81,"featured_media":78718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,60208],"tags":[],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"\nPornhub Adopts PumaPay Protocol for Crypto Payments<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/pornhub-adopts-pumapay-protocol-for-crypto-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pornhub Adopts PumaPay Protocol for Crypto Payments\" \/>\n<meta property=\"og:description\" content=\"In the early '90s, an intangible place called the internet offered a host of entertainment opportunities for then-unidentified segmented audiences. 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