{"id":502969,"date":"2025-10-15T15:15:39","date_gmt":"2025-10-15T14:15:39","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=502969"},"modified":"2025-10-15T15:11:20","modified_gmt":"2025-10-15T14:11:20","slug":"how-xrp-treasury-company-aims-to-unlock-100b-through-loyalty-points","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/how-xrp-treasury-company-aims-to-unlock-100b-through-loyalty-points\/","title":{"rendered":"How this XRP treasury company aims to unlock $100B through loyalty points"},"content":{"rendered":"

Loyalty points are worth billions, but most never leave the accounts they\u2019re earned in.<\/p>\n

Webus International<\/a>, an XRP<\/a>-focused treasury company, wants to change that.<\/p>\n

Last week, the Nasdaq-listed firm announced plans for a tokenized travel-reward exchange powered by the XRP stablecoin system.<\/p>\n

According to the press statement, the Singapore-based firm is targeting the global loyalty market, one of the most inefficient segments in consumer finance.<\/p>\n

The hidden cost of trapped rewards<\/h2>\n

Every year, travelers earn hundreds of billions in loyalty credits across airlines, hotels, and mobility apps.<\/p>\n

Yet, Hatem Kemali, co-founder of digital-rewards platform Resal, estimates<\/a> that more than $100 billion of those points go unredeemed.<\/p>\n

According to him, this situation tends to happen because the “Points are trapped in broken, fragmented systems. Hard to track. Hard to combine. Hard to spend.”<\/p>\n

He added:<\/p>\n

“Traditionally, loyalty points were earned after a purchase and redeemed in limited ways. But consumer expectations have changed today, people want to use loyalty like money, not just for discounts.”<\/p><\/blockquote>\n

That friction defines the opportunity Webus hopes to capture. Its platform will let users exchange and redeem points across multiple brands in real time, settling value through XRP-based stablecoin payments rather than opaque accounting ledgers.<\/p>\n

Turning loyalty into liquid value<\/h2>\n

Traditional reward networks operate like closed economies. A traveler might hold miles with Emirates, hotel points with Marriott, and ride credits with Grab, but none of these systems communicate.<\/p>\n

Webus\u2019 blockchain framework tokenizes those balances and connects them through XRP's system by allowing instant conversion between brands and regions without currency risk or manual reconciliation.<\/p>\n

Nan Zheng, CEO of Webus, said:<\/p>\n

“By integrating XRP stablecoin settlement, we aim to bring real-time, low-cost, and transparent value conversion to the travel rewards ecosystem.”<\/p><\/blockquote>\n

While the firm has not offered further explanations on the specific stablecoins or the role of XRP in this system, one can infer that the XRP Ledger (XRPL) would play a central role in the initiative.<\/p>\n

In such situations, Ripple's RLUSD<\/a> stablecoin with XRP would act as a bridge asset, allowing Webus to route settlements across RippleNet\u2019s existing corridors<\/a>.<\/p>\n

This move would move value in seconds instead of the days typical of bank-based clearing. At the same time, the firm will be able to cut costs, improve liquidity, and give consumers \u201ccash-like\u201d control of their loyalty balances.<\/p>\n

Why Ripple\u2019s tech fits the job<\/h2>\n

Ripple\u2019s core settlement stack was built to address exactly this kind of multi-currency congestion.<\/p>\n

Its network allows institutions to move funds instantly without pre-funded accounts, using XRP to bridge between local currencies. That design, which has long been used in cross-border banking, can now provide a ready-made backbone for loyalty conversion.<\/p>\n

Stablecoin integration also aligns with Ripple's broader push into real-world asset tokenization<\/a>. Introduced last year, RLUSD gives enterprises a US dollar-denominated settlement option natively compatible with the XRPL.<\/p>\n

For Webus, that means stable, regulated liquidity; for Ripple, it marks another step in expanding XRP\u2019s utility beyond institutional payments into consumer-facing ecosystems.<\/p>\n

If successful, Webus could show how stablecoins solve real-world problems outside trading desks.<\/p>\n

Instead of chasing speculative yields, XRP and RLUSD would quietly power the value exchange behind everyday transactions, turning loyalty points into a universal micro-currency for travel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Loyalty points are worth billions, but most never leave the accounts they\u2019re earned in. Webus International, an XRP-focused treasury company, wants to change that. Last week, the Nasdaq-listed firm announced plans for a tokenized travel-reward exchange powered by the XRP stablecoin system. According to the press statement, the Singapore-based firm is targeting the global loyalty […]<\/p>\n","protected":false},"author":720,"featured_media":503009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,76736,79849],"tags":[74979,80306,72399,78137],"post_folder":[],"acf":[],"yoast_head":"\nHow this XRP treasury company aims to unlock $100B through loyalty points<\/title>\n<meta name=\"description\" content=\"Singapore-based Webus aims to revolutionize the $20 billion loyalty market with XRP-backed travel-reward exchange.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/how-xrp-treasury-company-aims-to-unlock-100b-through-loyalty-points\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How this XRP treasury company aims to unlock $100B through loyalty points\" \/>\n<meta property=\"og:description\" content=\"Singapore-based Webus aims to revolutionize the $20 billion loyalty market with XRP-backed travel-reward exchange.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/how-xrp-treasury-company-aims-to-unlock-100b-through-loyalty-points\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T14:15:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T14:11:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/10\/xrp-travel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oluwapelumi Adejumo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oluwapelumi Adejumo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/how-xrp-treasury-company-aims-to-unlock-100b-through-loyalty-points\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/how-xrp-treasury-company-aims-to-unlock-100b-through-loyalty-points\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/#person\",\"name\":\"Oluwapelumi Adejumo\",\"url\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/profile-photo-oluwapelumi-adejumo-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/profile-photo-oluwapelumi-adejumo-300x300.jpg\",\"caption\":\"Oluwapelumi Adejumo\"},\"jobTitle\":\"Senior Reporter\",\"description\":\"Oluwapelumi values Bitcoin's potential. 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