{"id":476401,"date":"2025-04-24T18:33:35","date_gmt":"2025-04-24T17:33:35","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=476401"},"modified":"2025-04-24T18:33:35","modified_gmt":"2025-04-24T17:33:35","slug":"tether-takes-larger-stake-in-juventus-triggering-fan-token-surge","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/tether-takes-larger-stake-in-juventus-triggering-fan-token-surge\/","title":{"rendered":"Tether takes larger stake in Juventus, triggering fan token surge"},"content":{"rendered":"<p>Stablecoin issuer <a href=\"https:\/\/cryptoslate.com\/companies\/tether\/\">Tether<\/a> has raised its stake in Juventus Football Club to 10.12% of issued shares, which gives it 6.18% of the club's voting rights.<\/p>\n<p>Following the news, Juventus's crypto fan token, <a href=\"https:\/\/cryptoslate.com\/coins\/juventus-fan-token\/\">JUV<\/a>, jumped over 10% to a two-month high of $1.08, according to <em>CryptoSlate's<\/em> data.<\/p>\n<p>Meanwhile, other <a href=\"https:\/\/cryptoslate.com\/cryptos\/fan\/\">fan tokens<\/a> also benefited from the momentum. The Trabzonspor token surged 14%, while tokens linked to Napoli, Galatasaray, and Barcelona posted gains of around 3%.<\/p>\n<h2>Tether eyes long-term partnership with Juventus<\/h2>\n<p>Tether said the move tightened its ties with the Turin-based team, one of Italy's most storied football clubs.<\/p>\n<p>According to the firm, the move builds on its <a href=\"https:\/\/cryptoslate.com\/tether-scores-minority-stake-in-juventus-aims-to-integrate-blockchain-with-sports\/\">8.2% stake in the Turin-based football powerhouse.<\/a><\/p>\n<p>Tether CEO <a href=\"https:\/\/cryptoslate.com\/people\/paolo-ardoino\/\">Paolo Ardoino<\/a> described the investment as a long-term bet on innovation and collaboration. He emphasized Juventus's potential to lead both in sport and digital transformation.<\/p>\n<p>According to him:<\/p>\n<blockquote><p>&#8220;This investment is not just financial\u2014it\u2019s a commitment to innovation and long-term collaboration. We believe Juventus is uniquely positioned to lead both on the field and in embracing technology that can elevate fan engagement, digital experiences, and financial resilience.&#8221;<\/p><\/blockquote>\n<p>Meanwhile, Tether has expressed interest in participating in future equity rounds to avoid dilution and strengthen the club's financial position.<\/p>\n<p>The company also aims to work closely with Juventus leadership to shape the club's future, including the possible creation of an integrated board of directors.<\/p>\n<h2>Diversifying investments<\/h2>\n<p class=\"\" data-start=\"162\" data-end=\"347\">Tether's growing interest in sports reflects a broader pivot toward sectors outside the crypto space. Over the past year, the company has made several moves into traditional industries.<\/p>\n<p class=\"\" data-start=\"349\" data-end=\"566\">Tether acquired a 30% stake in <a href=\"https:\/\/cryptoslate.com\/tether-expands-into-film-and-news-with-investment-italian-media-company-be-water\/\">media startup Be Water<\/a> in March through an $11 million investment. Earlier, the firm submitted a bid to <a href=\"https:\/\/cryptoslate.com\/tether-bids-for-control-of-south-american-1-million-mwh-renewable-energy-company-adecoagro\/\">take full ownership of Adecoagro,<\/a> a major agricultural business in South America.<\/p>\n<p class=\"\" data-start=\"568\" data-end=\"659\">However, even as it expands beyond digital assets, Tether remains firmly rooted in crypto.<\/p>\n<p class=\"\" data-start=\"661\" data-end=\"874\">The company recently <a href=\"https:\/\/cryptoslate.com\/tether-invests-in-fizen-to-boost-stablecoin-adoption-and-expand-payment-solutions\/\">backed Fizen,<\/a> a crypto payments app, and joined a <a href=\"https:\/\/cryptoslate.com\/cantor-fitzgerald-spearheads-3b-move-into-bitcoin-with-tether-softbank-and-bitfinex\/\">heavyweight consortium,<\/a> including Cantor Fitzgerald, Bitfinex, and SoftBank, to launch 21 Capital, a $3 billion Bitcoin-focused investment fund.<\/p>\n<p class=\"\" data-start=\"876\" data-end=\"1039\">Meanwhile, Tether's flagship <a href=\"https:\/\/cryptoslate.com\/coins\/tether\/\">USDT<\/a> stablecoin continues to dominate the market. It now serves over 400 million users and boasts a market cap exceeding $145 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stablecoin issuer Tether has raised its stake in Juventus Football Club to 10.12% of issued shares, which gives it 6.18% of the club&#8217;s voting rights. Following the news, Juventus&#8217;s crypto fan token, JUV, jumped over 10% to a two-month high of $1.08, according to CryptoSlate&#8217;s data. Meanwhile, other fan tokens also benefited from the momentum. [&hellip;]<\/p>\n","protected":false},"author":720,"featured_media":476435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,77968,35372,32631],"tags":[80194,76896],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tether takes larger stake in Juventus, triggering fan token surge<\/title>\n<meta name=\"description\" content=\"Stablecoin issuer Tether solidifies ties with Juventus as fan tokens rally across European football teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/tether-takes-larger-stake-in-juventus-triggering-fan-token-surge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tether takes larger stake in Juventus, triggering fan token surge\" \/>\n<meta property=\"og:description\" content=\"Stablecoin issuer Tether solidifies ties with Juventus as fan tokens rally across European football teams.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/tether-takes-larger-stake-in-juventus-triggering-fan-token-surge\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-24T17:33:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/04\/juventus-tether.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oluwapelumi Adejumo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oluwapelumi Adejumo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/tether-takes-larger-stake-in-juventus-triggering-fan-token-surge\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/tether-takes-larger-stake-in-juventus-triggering-fan-token-surge\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/#person\",\"name\":\"Oluwapelumi Adejumo\",\"url\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/profile-photo-oluwapelumi-adejumo-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/profile-photo-oluwapelumi-adejumo-300x300.jpg\",\"caption\":\"Oluwapelumi Adejumo\"},\"jobTitle\":\"Senior Reporter\",\"description\":\"Oluwapelumi values Bitcoin's potential. 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