{"id":475546,"date":"2025-04-20T00:47:18","date_gmt":"2025-04-19T23:47:18","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=475546"},"modified":"2025-04-20T00:47:18","modified_gmt":"2025-04-19T23:47:18","slug":"base-creator-jesse-pollak-apologizes-for-sharing-provocative-gif-after-latest-backlash","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/base-creator-jesse-pollak-apologizes-for-sharing-provocative-gif-after-latest-backlash\/","title":{"rendered":"Base creator Jesse Pollak apologizes for sharing provocative GIF after latest backlash"},"content":{"rendered":"

Jesse Pollak, the creator of Coinbase<\/a>-backed Base, an Ethereum layer 2 network, conceded he made a \u201cmistake\u201d by sharing a GIF containing controversial words in an X post<\/a>.<\/p>\n

Pollak had shared<\/a> a GIF that played on the tagline of Base: Base is for everyone. It featured a rotating sequence of terms under the phrase \u201cBase is for…\u201d Some of these terms were neutral, like \u201cart,\u201d \u201cminting,\u201d and \u201cgreat ideas.\u201d However, the sequence also contained controversial terms like \u201cpimping\u201d and \u201csquirting.\u201d<\/p>\n

Pollak clarified that he or the Base marketing team was not involved in the creation of the GIF. He explained that it was developed by a creator he \u201cwanted to support.\u201d But he admitted that it was a wrong move, especially highlighting the phrase \u201cBase is for pimping\u201d:<\/p>\n

\u201c\u2026 I'll own this was a mistake and apologize. I'm sorry\u2026 the messages I share matter, especially when they look and feel like a direct message from me.\u201d<\/p><\/blockquote>\n

Apology follows strong community backlash<\/h2>\n

Pollak continued to promote the creator of the GIF after publishing it. In an X post<\/a>, he wrote: \u201cbuy the coin from @Wizard_Kin.\u201d The GIF creator goes by Wizard_Kin on X.<\/p>\n

Pollak reposted the above message in various endorsement messages in response to users. When an X user shared<\/a> a snapshot of \u201cBase is for squirting,\u201d Pollak replied<\/a>, \u201cseems provocative – let the artists cook.\u201d He then proceeded to endorse<\/a> the GIF creator, asking the user to \u201csupport the artist.\u201d<\/p>\n

In another post<\/a>, he wrote \u201cart is provocative\u201d and attached his previous post endorsing Wizard_Kin.<\/p>\n

However, strong criticisms started to surface quickly. Many X users, including those in the crypto community, found the GIF to be vulgar, offensive, and inappropriate. Crypto commentator David Z. Morris wrote in an X post<\/a>:<\/p>\n

\u201cthe specific allusion to sex trafficking (not “sex work,” pimping is pretty fundamentally exploitation) is specifically bad for a sector that needs to advance the narrative that open finance is a net social positive.\u201d<\/p><\/blockquote>\n

Morris added that the allusion \u201cdoesn't just hurt Base, it hurts crypto.\u201d<\/p>\n

The pseudonymous founder of Kanto Labs, AshRobin, called the incident \u201can absolute PR nightmare.\u201d\u00a0Crypto commentator Kristel noted that the controversial GIF portraying offensive words \u201cisn't provocative and ‘edgy'\u201d but \u201cstupid.\u201d<\/p>\n

Apology evokes a mixed response<\/h2>\n

Pollak\u2019s apology evoked a mix of responses from the community. Some praised Pollak for his honesty and transparency.<\/p>\n

\u201cLove the honesty. We all make mistakes, but it's about how we grow from them,\u201d crypto commentator Zuri wrote in an X post<\/a>.\u00a0Bankless co-founder David Hoffman responded<\/a> to Pollak\u2019s apology with: \u201cI respect the leadership here.\u201d<\/p>\n

However, some crypto community members suggested that there was no need for Pollak to apologize. Milk Road co-founder Kyle Reidhead, for instance, said<\/a>: \u201cDo and share whatever you want without apology.\u201d<\/p>\n

Second controversy in a week<\/h2>\n

The GIF was the second controversy surrounding Base and Pollak in a week. The previous controversy<\/a> started with Base sharing<\/a> a tokenized version of its \u201cBase is for Everyone\u201d post on Zora via X. Zora is a decentralized content-sharing platform that automatically tokenizes all posted content.<\/p>\n

Zora clearly stated in a disclaimer that the Base is for Everyone token is not associated with either Base or Coinbase. It also warned investors not to expect returns.<\/p>\n

Despite the warnings, investors started trading the token, causing its market cap to soar to $17 million an hour after launch. In less than half an hour, however, the market cap crashed by around 95% to $1.9 million, according to data<\/a> from DEX Screener. Multiple analysts and users then claimed there were signs of market manipulation and accused Base of doing a rug pull.<\/p>\n

Base has earned<\/a> over $94,000 from the tokenized post on Zora. Previously, Base said that it does not intend to ever sell these tokens. Pollak claimed that Base is for Everyone is not a memecoin but a \u2018Content Coin.\u2019 Many, however, were not convinced and believed the token to be a memecoin with no purpose.<\/p>\n

In his latest apology post<\/a>, Pollak continued to defend the concept of content coins. He elaborated that Base has started coining its content on Zora as a way to expand the use-cases of tokens. He added that coining content was a \u201cpowerful tool\u201d to pave the path for creators to \u201cearn from their creativity.\u201d<\/p>\n

Pollak said that he expected the pushback from the community since Base is trying to shake up the status quo, adding:<\/p>\n

\u201cI can't predict the future, but I hope that we'll continue to see folks look at the technology with clear eyes and see how we can use it to bring more people onchain.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Jesse Pollak, the creator of Coinbase-backed Base, an Ethereum layer 2 network, conceded he made a \u201cmistake\u201d by sharing a GIF containing controversial words in an X post. Pollak had shared a GIF that played on the tagline of Base: Base is for everyone. It featured a rotating sequence of terms under the phrase \u201cBase […]<\/p>\n","protected":false},"author":1386,"featured_media":475549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,77968,77497,76736],"tags":[],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"\nBase creator Jesse Pollak apologizes for sharing provocative GIF after latest backlash<\/title>\n<meta name=\"description\" content=\"Earlier this week, Pollak and Base faced criticism for turning their content into tokens, whose value peaked and crashed within hours.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/base-creator-jesse-pollak-apologizes-for-sharing-provocative-gif-after-latest-backlash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Base creator Jesse Pollak apologizes for sharing provocative GIF after latest backlash\" \/>\n<meta property=\"og:description\" content=\"Earlier this week, Pollak and Base faced criticism for turning their content into tokens, whose value peaked and crashed within hours.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/base-creator-jesse-pollak-apologizes-for-sharing-provocative-gif-after-latest-backlash\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-19T23:47:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/04\/base-sorry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Monika Ghosh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monika Ghosh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/base-creator-jesse-pollak-apologizes-for-sharing-provocative-gif-after-latest-backlash\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/base-creator-jesse-pollak-apologizes-for-sharing-provocative-gif-after-latest-backlash\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/monika-ghosh\/#person\",\"name\":\"Monika Ghosh\",\"url\":\"https:\/\/cryptoslate.com\/author\/monika-ghosh\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/monika-ghosh\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/monika-ghosh\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2022\/08\/monika-ghosh-author-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2022\/08\/monika-ghosh-author-300x300.jpg\",\"caption\":\"Monika Ghosh\"},\"jobTitle\":\"Former Reporter\",\"description\":\"Monika started reading about crypto in 2020 and went deeper and deeper down the rabbit hole. 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While she is always skeptical of new projects, she earnestly believes blockchain and the crypto industry can relieve some of our time's most pressing problems, including financial inequality and transparency. She is a voracious reader, and her fondness for food only rivals her love for books.","url":"https:\/\/cryptoslate.com\/author\/monika-ghosh\/"}]}},"_links":{"self":[{"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/posts\/475546"}],"collection":[{"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/users\/1386"}],"replies":[{"embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/comments?post=475546"}],"version-history":[{"count":3,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/posts\/475546\/revisions"}],"predecessor-version":[{"id":475550,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/posts\/475546\/revisions\/475550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/media\/475549"}],"wp:attachment":[{"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/media?parent=475546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/categories?post=475546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/tags?post=475546"},{"taxonomy":"prediction_market_topic","embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/prediction_market_topic?post=475546"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/post_folder?post=475546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}