{"id":442818,"date":"2024-09-09T19:32:34","date_gmt":"2024-09-09T18:32:34","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=442818"},"modified":"2024-09-09T19:32:34","modified_gmt":"2024-09-09T18:32:34","slug":"coinbase-market-share-dips-as-smaller-exchanges-gain-ground-kaiko","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/coinbase-market-share-dips-as-smaller-exchanges-gain-ground-kaiko\/","title":{"rendered":"Coinbase market share dips as smaller exchanges gain ground \u2013 Kaiko"},"content":{"rendered":"<p><a href=\"https:\/\/cryptoslate.com\/companies\/coinbase\/\">Coinbase<\/a> has seen a sharp decline in market share as smaller exchanges gained ground recent months, according to a Sept. 9 <a href=\"https:\/\/marketing.kaiko.com\/rate-cuts-are-unlikely-to-limit-the-appeal-of-tokenized-treasuries?ecid=AOKeC1YZm8hpqFiAIvyuhbJ5aM0V1WuRu5DcJVBACKP6g517ZYhyK-u-EHpu9CNbwXhIBZJJPCy5&utm_campaign=Research%20newsletter&utm_medium=email&_hsenc=p2ANqtz-98AVaI3f8vaMLkKDlMLmDaiqPAZJLEEznDX0n-v0kYisEIpRS89xVGu86MgH1PSOdECfTpTpfDqffP14poNNizLcoAWWAFKNAlgTOYCWVvPytwHUs&_hsmi=94562391&utm_content=94562391&utm_source=hs_email\">report<\/a> by research firm Kaiko.<\/p>\n<p>Coinbase dominated more than half of the US crypto market share earlier this year, peaking at almost 55% in March. However, its market share has since fallen to 41% in early September, down from 53% in June.<\/p>\n<figure id=\"attachment_442871\" aria-describedby=\"caption-attachment-442871\" style=\"width: 838px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-442871\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-09-183609.png\" alt=\"US Exchanges Market Share.\" width=\"838\" height=\"786\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-09-183609.png 838w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-09-183609-300x281.png 300w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-09-183609-768x720.png 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/><figcaption id=\"caption-attachment-442871\" class=\"wp-caption-text\">US Exchanges Market Share. (Source: Kaiko)<\/figcaption><\/figure>\n<p>The biggest beneficiary of this shift has been Bullish, whose market share nearly doubled from 17% to 33% over the same period. Unlike Coinbase, which mainly serves retail investors, Bullish primarily targets institutional clients and trading.<\/p>\n<p>Founded in 2021 as a subsidiary of blockchain firm Block.one, Bullish is backed by <a href=\"https:\/\/cryptoslate.com\/companies\/paypal\/\">PayPal<\/a> co-founder Peter Thiel. The firm recently made headlines for its purchase of crypto-focused media outlet Coindesk.<\/p>\n<h2><span style=\"color: #333333; font-size: 22px; font-weight: bold;\">Top 3 exchanges dominate <\/span><\/h2>\n<p>Meanwhile, top US exchanges have significantly expanded their market share since 2021. According to Kaiko, the three largest exchanges by volume now control nearly 90% of the market, up from 66% in April 2021.<\/p>\n<figure id=\"attachment_442872\" aria-describedby=\"caption-attachment-442872\" style=\"width: 822px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-442872\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-09-184151.png\" alt=\"Top US Exchanges\" width=\"822\" height=\"439\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-09-184151.png 822w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-09-184151-300x160.png 300w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-09-184151-768x410.png 768w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><figcaption id=\"caption-attachment-442872\" class=\"wp-caption-text\">Top US Exchanges Market Share (Source: Kaiko)<\/figcaption><\/figure>\n<p>In contrast, smaller exchanges have seen their share shrink from 34% to 11%.<\/p>\n<p>Kaiko explained that this was due to several factors, including stricter regulations, reduced trading activity during the 2022-2023 bear market, and the dominance of major players like Coinbase and <a href=\"https:\/\/cryptoslate.com\/companies\/kraken\/\">Kraken<\/a> in institutional crypto trading.<\/p>\n<p>In addition, their dominance can also be attributed to the sudden <a href=\"https:\/\/cryptoslate.com\/insights\/the-aftermath-of-the-ftx-exchange-collapse-reshapes-bitcoin-deposits-withdrawals\/\">collapse of FTX<\/a> in 2022 and the <a href=\"https:\/\/cryptoslate.com\/binance-us-is-confident-that-the-secs-case-is-unsupported-by-the-facts-or-the-law\/\">regulatory action<\/a> against <a href=\"https:\/\/cryptoslate.com\/companies\/binance-us\/\">Binance.US,<\/a> which all but led to the firm's market share collapse.<\/p>\n<h2>Shares performance<\/h2>\n<p>Coinbase's declining market share comes as British bank Barclays upgraded its stock COIN from underweight to equal weight.<\/p>\n<p>The financial giant analyst Benjamin Budish noted that Coinbase has matured through product expansion and improved economic prospects.<\/p>\n<p>Budish also pointed out that Coinbase will benefit from a more favorable regulatory environment. With market observers expecting the two <a href=\"https:\/\/cryptoslate.com\/bettors-take-profits-causing-us-election-odds-to-narrow-on-polymarket\/\">US presidential candidates<\/a> to show increased support for the crypto industry, the <a href=\"https:\/\/cryptoslate.com\/people\/brian-armstrong\/\">Brian Armstrong<\/a>-led exchange could emerge as a winner in this regulatory shift.<\/p>\n<p>However, the analyst cautioned that uncertainty remains, particularly around the broader economic environment and ongoing regulatory challenges. Notably, the exchange's <a href=\"https:\/\/cryptoslate.com\/coinbase-scores-partial-victory-in-legal-battle-against-the-sec\/\">unresolved Securities and Exchange Commission (SEC) lawsuit<\/a> casts a shadow over its operations.<\/p>\n<p>Despite these challenges, Coinbase's stock has risen by about 5% in early trading today, according to TradingView data. Yet, the company's year-to-date performance has fallen, with its stock down 10%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coinbase has seen a sharp decline in market share as smaller exchanges gained ground recent months, according to a Sept. 9 report by research firm Kaiko. Coinbase dominated more than half of the US crypto market share earlier this year, peaking at almost 55% in March. However, its market share has since fallen to 41% [&hellip;]<\/p>\n","protected":false},"author":720,"featured_media":442837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[79770,76714],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coinbase market share dips as smaller exchanges gain ground \u2013 Kaiko<\/title>\n<meta name=\"description\" content=\"Coinbase market share tumbles as Bullish gains ground, according to blockchain firm Kaiko.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/coinbase-market-share-dips-as-smaller-exchanges-gain-ground-kaiko\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coinbase market share dips as smaller exchanges gain ground \u2013 Kaiko\" \/>\n<meta property=\"og:description\" content=\"Coinbase market share tumbles as Bullish gains ground, according to blockchain firm Kaiko.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/coinbase-market-share-dips-as-smaller-exchanges-gain-ground-kaiko\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-09T18:32:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2024\/09\/coinbase-market-share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oluwapelumi Adejumo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oluwapelumi Adejumo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/coinbase-market-share-dips-as-smaller-exchanges-gain-ground-kaiko\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/coinbase-market-share-dips-as-smaller-exchanges-gain-ground-kaiko\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/#person\",\"name\":\"Oluwapelumi Adejumo\",\"url\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/profile-photo-oluwapelumi-adejumo-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/profile-photo-oluwapelumi-adejumo-300x300.jpg\",\"caption\":\"Oluwapelumi Adejumo\"},\"jobTitle\":\"Senior Reporter\",\"description\":\"Oluwapelumi values Bitcoin's potential. 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