{"id":355983,"date":"2023-09-08T15:10:41","date_gmt":"2023-09-08T14:10:41","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=355983"},"modified":"2023-09-08T13:27:03","modified_gmt":"2023-09-08T12:27:03","slug":"france-introduces-new-certification-program-for-crypto-influencers","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/france-introduces-new-certification-program-for-crypto-influencers\/","title":{"rendered":"French influencers now must pass test to promote crypto and other financial products"},"content":{"rendered":"<p>French social media influencers, including those influencing the crypto industry, must obtain certifications in the Responsible Influence in Financial Advertising program before advertising a financial product, according to a Sept. 7 press <a href=\"https:\/\/www.amf-france.org\/en\/news-publications\/news-releases\/amf-news-releases\/amf-and-arpp-launch-responsible-influence-certificate-finance\">statement<\/a>.<\/p>\n<p>The Responsible Influence Certificate in Finance was created by the Autorit\u00e9 des March\u00e9s Financiers (AMF) and the Autorit\u00e9 de R\u00e9gulation Professionnelle de la Publicit\u00e9 (ARPP) to test influencers on the new law regulating social media influencers.<\/p>\n<p>The law, which took effect on June 1, mandates influencers to disclose sponsored content on their pages and prohibits them from promoting harmful or unsuitable products and services to their audience.<\/p>\n<p>To get the certificate, the influencers must score at least 75% on 25 multiple-choice questions that test their understanding of the rules for financial products. The certificate is only valid for a year, and the influencers must take the test again to renew.<\/p>\n<p>The course covers various topics, including investment products, financial services, crypto assets and digital asset service providers, and other related issues.<\/p>\n<p>AMF Chair Marie-Anne Barbat-Layani said:<\/p>\n<blockquote><p>&#8220;This responsible influence certificate in financial advertising will help to professionalize this field and protect investors from financial products that are too complex or too risky.&#8221;<\/p><\/blockquote>\n<p>With this, France sets a noteworthy precedent that could influence other nations trying to regulate the advertisements of the emerging industry. Essentially, this action can potentially combat the advertisement of fraudulent cryptocurrency ventures from paid shills.<\/p>\n<p>Meanwhile, similar guidelines exist in the United Kingdom, where British regulators have <a href=\"https:\/\/cryptoslate.com\/uks-new-crypto-ad-laws-will-go-into-effect-in-october\/\">adopted<\/a> a stringent stance on cryptocurrency-related advertising. Earlier in the year, the Financial Conduct Authority (FCA) provided clear legal pathways for companies to market crypto assets to consumers. The regulator warned that defaulters of these measures may face up to two years imprisonment.<\/p>\n<p>Additionally, the U.K. Treasury is actively considering <a href=\"https:\/\/cryptoslate.com\/uk-treasury-eyes-cold-calling-ban-impacting-crypto-industry\/\">prohibiting<\/a>\u00a0cold calls within the financial services sector to combat fraudulent activities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>French social media influencers, including those influencing the crypto industry, must obtain certifications in the Responsible Influence in Financial Advertising program before advertising a financial product, according to a Sept. 7 press statement. The Responsible Influence Certificate in Finance was created by the Autorit\u00e9 des March\u00e9s Financiers (AMF) and the Autorit\u00e9 de R\u00e9gulation Professionnelle de [&hellip;]<\/p>\n","protected":false},"author":720,"featured_media":355994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[78852],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>French influencers now must pass test to promote crypto and other financial products<\/title>\n<meta name=\"description\" content=\"France has introduced a new certificate program for social media influencers influencing the financial sector, including crypto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/france-introduces-new-certification-program-for-crypto-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"French influencers now must pass test to promote crypto and other financial products\" \/>\n<meta property=\"og:description\" content=\"France has introduced a new certificate program for social media influencers influencing the financial sector, including crypto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/france-introduces-new-certification-program-for-crypto-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-08T14:10:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-08T12:27:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2023\/09\/paris-france.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oluwapelumi Adejumo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oluwapelumi Adejumo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/france-introduces-new-certification-program-for-crypto-influencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/france-introduces-new-certification-program-for-crypto-influencers\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/#person\",\"name\":\"Oluwapelumi Adejumo\",\"url\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/oluwapelumi-adejumo\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/profile-photo-oluwapelumi-adejumo-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2025\/12\/profile-photo-oluwapelumi-adejumo-300x300.jpg\",\"caption\":\"Oluwapelumi Adejumo\"},\"jobTitle\":\"Senior Reporter\",\"description\":\"Oluwapelumi values Bitcoin's potential. 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