{"id":24564,"date":"2018-01-14T11:47:49","date_gmt":"2018-01-14T19:47:49","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=24564"},"modified":"2019-12-02T14:27:11","modified_gmt":"2019-12-02T14:27:11","slug":"vetting-vechain-blockchain-platform-products-information","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/vetting-vechain-blockchain-platform-products-information\/","title":{"rendered":"Vetting VeChain &#8211; a Blockchain Platform for Products and Information"},"content":{"rendered":"<p>In an increasingly crowded but frustratingly similar ICO environment, platforms are looking for ways to differentiate themselves. Many companies have risen to prominence following the same playbook, using similar designs, and publishing the same-sounding articles. Now that the total value of the entire <a href=\"http:\/\/cryptoslate.com\/coins\">cryptocurrency market<\/a> is approaching $1 trillion, there is at least some semblance of a change.<\/p>\n<p>Ironically, that change is usability. Go figure.<\/p>\n<p>People are paying more attention to platforms that boast a working product, have an established audience, and have a clear vision for achieving success. <a href=\"https:\/\/cryptoslate.com\/ripple-surge-2017\/\">Ripple\u2019s recent surge<\/a> is evidence of this.<\/p>\n<p>Therefore, many people are looking for blockchain platforms that have enterprise-level initiatives in mind and that have the technical capability to see them through. One of the obvious applications for this is in supply chain management.<\/p>\n<p>Research and consulting firm, <a href=\"https:\/\/www2.deloitte.com\/us\/en\/pages\/operations\/articles\/blockchain-supply-chain-innovation.html\">Deloitte<\/a>, recommends that<\/p>\n<blockquote><p>\u201cUsing blockchain in the supply chain can help participants record price, date, location, quality, certification, and other relevant information to more effectively manage the supply chain.\u201d<\/p><\/blockquote>\n<p>That\u2019s what <a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> is striving to impact.<\/p>\n<figure id=\"attachment_24730\" aria-describedby=\"caption-attachment-24730\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-24730\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-3-month-price-chart-1024x458.jpg\" alt=\"VeChain 3 Month Price Chart\" width=\"1024\" height=\"458\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-3-month-price-chart-1024x458.jpg 1024w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-3-month-price-chart-300x134.jpg 300w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-3-month-price-chart-768x343.jpg 768w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-3-month-price-chart.jpg 1472w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-24730\" class=\"wp-caption-text\">So far, <a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain\u2019s token<\/a> has followed other digital tokens by surging in value after its launch. Initially priced around $0.25, by Christmas, 1 VET was worth about $1.50. 2018 has been extremely prosperous for VET token holders. Since the new year, VET quadrupled in price, and it\u2019s now trading at more than $6.00.<\/figcaption><\/figure>\n<h2>A Blockchain for the Supply Chain<\/h2>\n<figure id=\"attachment_2873\" aria-describedby=\"caption-attachment-2873\" style=\"width: 241px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2873\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2017\/09\/vchain-small-cover.jpg\" alt=\"\" width=\"241\" height=\"110\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2017\/09\/vchain-small-cover.jpg 482w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2017\/09\/vchain-small-cover-300x137.jpg 300w\" sizes=\"(max-width: 241px) 100vw, 241px\" \/><\/a><figcaption id=\"caption-attachment-2873\" class=\"wp-caption-text\"><a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> is a product identification management solution on the blockchain.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> is a blockchain platform secures the supply chain by verifying product authenticity. Using their <a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> Identity technology, they can effectively track shipments through tags that are readable using NFC, QR, or RFI identifiers.<\/p>\n<p>By outfitting a particular product with one of these tags, companies and customers can track this item throughout its production cycle and shipping journey. This is particularly useful for specialized products like certified organic grocery items or other products whose integrity is uniquely valuable.<\/p>\n<p><a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain's<\/a>\u00a0ability to insert itself into the battle over counterfeit or mislabeled goods could be a significant value-add for business, and it may have an outsized ability to help it expand as an enterprise solution.<\/p>\n<p>How does Vechain work? Watch this short video (1:34):<\/p>\n<p><iframe loading=\"lazy\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/sln7oKRqlmg?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>Millennials are increasingly becoming a dominant force in the retail environment, and <a href=\"https:\/\/www2.deloitte.com\/global\/en\/pages\/about-deloitte\/articles\/gx-millennials-shifting-business-purpose.html\">their desire for ethically sourced products<\/a> is changing the large-scale retail environment. As a result, brands are changing their strategies to accommodate their interests and proclivities. Supply chain management is a crucial component of these initiatives, so VEChain might be a \u201cright time, right place\u201d platform.<\/p>\n<p>Moreover, using the blockchain\u2019s smart contract features, <a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> can track item ownership. In this case, sensitive valuables like jewelry could be documented from original sourcing all the way through transitional ownership. The tangible use cases for this feature is more abstract than simple supply chain management, but it\u2019s easy to project some valuable use cases for this feature.<\/p>\n<h2>Bigger Than the Moment?<\/h2>\n<p><a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> is more than just a blockchain platform. The VeChain Foundation is their research and development arm, and they are responsible for, among other things, developing partnerships in the business community.<\/p>\n<p>In November, the <a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> Foundation Steering committee held its first-ever meeting in Singapore. At this meeting, the platform underwent several changes that are mostly rebranding and marketing related.<\/p>\n<figure id=\"attachment_24735\" aria-describedby=\"caption-attachment-24735\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-24735\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-partnerships-1024x525.jpg\" alt=\"\" width=\"1024\" height=\"525\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-partnerships.jpg 1024w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-partnerships-300x154.jpg 300w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-partnerships-768x394.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-24735\" class=\"wp-caption-text\">As of today, VeChain has established partnerships with PricewaterhouseCoopers, DNV GL, Renault Group, KUEHNE+NAGEL, D.I.G., China Unicom, and accumulated extensive experience in an ever expanding list of industries including\u00a0pharmaceuticals,\u00a0liquor,\u00a0auto,\u00a0luxury goods,\u00a0retail,\u00a0logistics,\u00a0supply chain, food and cold storage, and more.<\/figcaption><\/figure>\n<p>First, as they advance <a href=\"https:\/\/medium.com\/@vechainofficial\/vechain-apotheosis-the-beginning-d9f0fdbdc910\">their internal governance structure<\/a>, they are dubbing this season \u201cApotheosis.\u201d Taken literally, this naming indicates that the team views their current structure as the highest point of their development or the period where they finally reach their full potential. Deistic connotations notwithstanding, <a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> sees something important happening on their platform.<\/p>\n<p>All of this change precipitated a naming change for <a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> itself. VeChain is now called VeChain Thor, and its digital token will be converted from the existing tokens to VeChain Thor (VET) token. The foundation is adopting a &#8220;Proof of Authority&#8221; consensus mechanism that differentiates itself from many <a href=\"http:\/\/cryptoslate.com\/category\/proof-of-work\">proof of work<\/a> or <a href=\"http:\/\/cryptoslate.com\/category\/proof-of-stake\">proof of stake<\/a> consensus models already employed by other blockchains.<\/p>\n<figure id=\"attachment_24733\" aria-describedby=\"caption-attachment-24733\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-24733\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-reddit.jpg\" alt=\"\" width=\"300\" height=\"148\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-reddit.jpg 600w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/01\/vechain-reddit-300x148.jpg 300w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-24733\" class=\"wp-caption-text\">The <a href=\"https:\/\/www.reddit.com\/r\/Vechain\/\">VeChain Reddit community<\/a> has over 23,000 members \u2013 an impressive number for a crypto project.<\/figcaption><\/figure>\n<p>VeChain\u2019s rebranding and restructuring includes a complicated mix of hype and strategy, that could help propel VeChain to fulfill their vision for their platform, or it could be the type of hype restructuring that is less indicative of substance. Time will tell. Regardless, VeChain\u2019s digital token has accelerated since these changes were announced.<\/p>\n<p>While it\u2019s still unclear what the practical effect will be of all these changes, it does show that <a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> is willing to adapt and develop their platform to help it achieve its full potential.<\/p>\n<p>It has a clear market approach, and their services are in high demand. Still, there is always the danger the token\u2019s tradeable value will supplant the actual relevance of the platform or that it could shift priorities within the organization.<\/p>\n<p>In the blockchain space, it can be difficult to differentiate substantive platforms from those that are merely trying really hard. <a href=\"https:\/\/cryptoslate.com\/coins\/vechain\/\">VeChain<\/a> is trying really hard, and it will be interesting to see if substance can follow.<\/p>\n<p>You can buy VeChain tokens on major exchanges such as Binance, Liqui, KuCoin, and HitBTC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an increasingly crowded but frustratingly similar ICO environment, platforms are looking for ways to differentiate themselves. Many companies have risen to prominence following the same playbook, using similar designs, and publishing the same-sounding articles. Now that the total value of the entire cryptocurrency market is approaching $1 trillion, there is at least some semblance [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":24742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120],"tags":[],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vetting VeChain - a Blockchain Platform for Products and Information<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/vetting-vechain-blockchain-platform-products-information\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vetting VeChain - a Blockchain Platform for Products and Information\" \/>\n<meta property=\"og:description\" content=\"In an increasingly crowded but frustratingly similar ICO environment, platforms are looking for ways to differentiate themselves. 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