{"id":231547,"date":"2022-04-12T07:30:30","date_gmt":"2022-04-12T06:30:30","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=231547"},"modified":"2022-04-12T02:22:25","modified_gmt":"2022-04-12T01:22:25","slug":"ups-to-enter-the-metaverse-with-virtual-retail-shipping-services","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/ups-to-enter-the-metaverse-with-virtual-retail-shipping-services\/","title":{"rendered":"UPS to enter the metaverse with virtual retail shipping services"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">United Parcel Service (UPS), an American multinational shipping and receiving company, is planning to venture into the metaverse. Mike Kondoudis, a non-fungible token (NFT) trademark attorney, unveiled this news through a <\/span><a href=\"https:\/\/www.expertclick.com\/NewsRelease\/United-Parcel-Service-UPS-Is-Coming-To-The-Metaverse-With-NFTs,2022269660.aspx\"><span style=\"font-weight: 400;\">tweet<\/span><\/a><span style=\"font-weight: 400;\"> earlier today. According to him, the firm filed new patent applications to register United Parcel Service, The UPS Store, UPS, and the UPS Logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UPS submitted the applications to the US Patent and Trademark Office (USPTO) on April 5. The applications cover a plethora of virtual and NFT goods and services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Specifically, UPS seeks to offer NFTs and crypto-collectibles, NFT-backed multimedia, virtual retail shipping and delivery, Virtual clothing, packages, vehicles, airplanes, and sports collectibles, marketplaces for digital goods and NFT-backed media, and retail stores featuring virtual goods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commenting on UPS\u2019 decision to file patent applications for its metaverse products and services, Kondoudis <\/span><a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1513482657736404994\"><span style=\"font-weight: 400;\">said<\/span><\/a><span style=\"font-weight: 400;\">,<\/span><\/p>\n<blockquote><p>&#8220;UPS is a global shipping and delivery brand, and the value attached to its trademarks is significant. These filings are the next logical step to protect the UPS brand as it enters the metaverse.&#8221;<\/p><\/blockquote>\n<h2><b>Striving to get a first-mover advantage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Per Kondoudis, the April 5 patent filings mean UPS believes in the potential of the metaverse. He added that UPS is preparing its trademarks and brand for the virtual economy with expectations that it will become a leading player in the metaverse.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kondoulis further noted that UPS\u2019 patent filings might trigger a wave of similar applications from the shipping, logistics, and package delivery industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">He concluded,<\/span><\/p>\n<blockquote><p>&#8220;We expect the number of trademark filings for NFT and virtual products and services from the shipping, logistics, and package delivery sector to increase in the next 12 months as brands come to appreciate the need for protection in the Metaverse.&#8221;<\/p><\/blockquote>\n<h2><b>Mainstream companies continue warming up to NFTs and the metaverse<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">After Facebook rebranded to Meta and announced its metaverse ambitions, established companies like Samsung and Disney quickly <\/span><a href=\"https:\/\/cryptoslate.com\/facebooks-meta-is-hiring-staffs-of-its-rivals-to-build-the-metaverse\/\"><span style=\"font-weight: 400;\">joined<\/span><\/a><span style=\"font-weight: 400;\"> the space. Since then, the metaverse frenzy has not cooled down, and mainstream companies are increasingly forming strategies to fit NFTs and metaverse into their operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <\/span><a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1513491087771512833\"><span style=\"font-weight: 400;\">Wendy\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> a fast-food restaurant chain filed trademark applications for Wendy\u2019s, Frosty, Baconator, Wendyverse, and The Wendy\u2019s Logo on April 6. These applications cover virtual foods and drinks, NFTs and digital tokens, stores with virtual goods, and online virtual worlds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Financial services company Mastercard also <\/span><a href=\"https:\/\/twitter.com\/KondoudisLaw\"><span style=\"font-weight: 400;\">filed <\/span><\/a><span style=\"font-weight: 400;\">15 NFT and metaverse-related patent applications on April 4. The 15 applications were for Mastercard, Priceless, and the firm\u2019s logo. These applications cover NFT-backed media, payment processing in the metaverse, marketplaces for digital goods and NFTs, and e-commerce transactions in the metaverse.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>United Parcel Service (UPS), an American multinational shipping and receiving company, is planning to venture into the metaverse. Mike Kondoudis, a non-fungible token (NFT) trademark attorney, unveiled this news through a tweet earlier today. According to him, the firm filed new patent applications to register United Parcel Service, The UPS Store, UPS, and the UPS [&hellip;]<\/p>\n","protected":false},"author":1296,"featured_media":231581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,77055,76232],"tags":[],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UPS to enter the metaverse with virtual retail shipping services<\/title>\n<meta name=\"description\" content=\"UPS filed five patent applications covering various metaverse and NFT-related products and services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/ups-to-enter-the-metaverse-with-virtual-retail-shipping-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UPS to enter the metaverse with virtual retail shipping services\" \/>\n<meta property=\"og:description\" content=\"UPS filed five patent applications covering various metaverse and NFT-related products and services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/ups-to-enter-the-metaverse-with-virtual-retail-shipping-services\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-12T06:30:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-12T01:22:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2022\/04\/sec-ripple-ig-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jinia Shawdagor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jinia Shawdagor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/ups-to-enter-the-metaverse-with-virtual-retail-shipping-services\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/ups-to-enter-the-metaverse-with-virtual-retail-shipping-services\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/jinia-shawdagor\/#person\",\"name\":\"Jinia Shawdagor\",\"url\":\"https:\/\/cryptoslate.com\/author\/jinia-shawdagor\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/jinia-shawdagor\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/jinia-shawdagor\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2022\/03\/jinia-shawdagor-author-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2022\/03\/jinia-shawdagor-author-300x300.jpg\",\"caption\":\"Jinia Shawdagor\"},\"jobTitle\":\"Journalist\",\"description\":\"Jinia is a fintech writer based in Stockholm, Sweden. 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