{"id":219800,"date":"2022-02-14T16:03:08","date_gmt":"2022-02-14T16:03:08","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=219800"},"modified":"2022-03-05T02:22:09","modified_gmt":"2022-03-05T02:22:09","slug":"this-valentines-day-lets-talk-about-dex-baby","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/this-valentines-day-lets-talk-about-dex-baby\/","title":{"rendered":"This Valentine\u2019s Day, let\u2019s talk about DEX baby!"},"content":{"rendered":"

The majority of crypto enthusiasts will agree\u2013with cryptocurrencies hitting the mainstream, the moon could be the limit for the prices of some of the most widely adopted assets, such as <\/span>Bitcoin<\/span><\/a>.\u00a0<\/span><\/p>\n

However, mainstream adoption is not only implying broader demand and higher prices\u2013it also expands the marketing playfield for crypto platforms that are venturing into new demographics.<\/span><\/p>\n

Attracting floods of newbies while keeping old users implies stepping up the game when it comes to marketing campaigns and there\u2019s no time like holidays to shine and gain some attention.<\/span><\/p>\n

Crypto lovers on Valentine\u2019s day<\/strong><\/h2>\n

While the National Retail Federation <\/span>projected<\/span><\/a> American shoppers to spend $23.9 billion on the most romantic holiday this year, a recent Self survey, <\/span>uncovered<\/span><\/a> that roughly 4% of all Valentine\u2019s Day gifts may end up being cryptocurrencies.\u00a0<\/span><\/p>\n

According to the fintech company, in the name of love, Americans alone are projected to pour around $1 billion into the crypto market this Valentines day.<\/span><\/p>\n

Last year on February 14, the price of Bitcoin was at around $48K, and today, exactly a year later, the largest cryptocurrency by market cap is trading around $42K\u2013down 12% year-to-year.\u00a0<\/span><\/p>\n

After beginning the year above $47K, the price of Bitcoin lost more than a quarter of its value as January unraveled, and the cryptocurrency revisited the $33K territory.<\/span><\/p>\n

As February took off, the price pumped 18% and managed to break the psychological level\u2013 trading north of $45K last week, however, Valentine\u2019s Day shoppers weren\u2019t enough to support the upward trend.<\/span><\/p>\n

Still, this Saturday saw the highest number of active addresses (1.08M) recorded in 2022, pointed out Santiment on Twitter.\u00a0<\/span><\/p>\n

According to crypto analytics firms, \u201cthe uptick in participants transacting on the Bitcoin network is a nice sign of increased utility, a predecessor to price rises.\u201d<\/span><\/p>\n

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\ud83d\udcca #Bitcoin<\/a> had a mild decline over the weekend, but Saturday was the highest amount of active addresses (1.08M) recorded in 2022. The uptick in participants transacting on the $BTC<\/a> network is a nice sign of increased utility, a predecessor to price rises. https:\/\/t.co\/37X2TtYk5S<\/a> pic.twitter.com\/ZP0vrgm5KB<\/a><\/p>\n

— Santiment (@santimentfeed) February 14, 2022<\/a><\/p><\/blockquote>\n