{"id":211460,"date":"2022-01-13T12:30:25","date_gmt":"2022-01-13T12:30:25","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=211460"},"modified":"2022-01-13T10:28:59","modified_gmt":"2022-01-13T10:28:59","slug":"clothing-retailer-gap-launches-its-first-gamified-nfts-on-tezos","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/clothing-retailer-gap-launches-its-first-gamified-nfts-on-tezos\/","title":{"rendered":"Clothing retailer Gap launches its first gamified NFTs on Tezos"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Clothing retailer giant Gap has joined the league of Non-Fungible Tokens by launching its gamified NFT collection on Tezos. The company on Wednesday, <\/span><a href=\"https:\/\/www.gapinc.com\/en-us\/articles\/2022-1\/01\/gap-launches-gamified-collectible-nft-experience-t\"><span style=\"font-weight: 400;\">announced<\/span><\/a><span style=\"font-weight: 400;\"> its plans to unveil a gamified digital experience by allowing its users to purchase a limited-edition Gap hoodie.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As per the official announcement, Gap's NFT collection will be built on Tezos Blockchain and will be designed by Brandon Sines, an artist who designed the popular <\/span><a href=\"https:\/\/frankape.com\/\"><span style=\"font-weight: 400;\">Frank Ape<\/span><\/a><span style=\"font-weight: 400;\"> character.\u00a0\u00a0<\/span><\/p>\n<h2><b>Clothing retailer Gap ventures into NFTs\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The American clothing retailer announced Wednesday that it will be unveiling its first phase of NFTs on Thursday, which will be available for sale for $9.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this purpose, Gap has collaborated with <\/span><a href=\"https:\/\/tezos.com\/\"><span style=\"font-weight: 400;\">Tezos<\/span><\/a><span style=\"font-weight: 400;\">, an open-source blockchain, which &#8220;utilizes a more energy-efficient approach to secure the network, allowing it to operate with minimal energy consumption and low carbon footprint &#8220;<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The <a href=\"https:\/\/twitter.com\/Gap?ref_src=twsrc%5Etfw\">@Gap<\/a> is building a digital collectible experience at the intersection of technology, fashion, music, and art on <a href=\"https:\/\/twitter.com\/tezos?ref_src=twsrc%5Etfw\">@Tezos<\/a>, the world&#39;s most advanced energy-efficient blockchain.<\/p>\n<p>Gap Threads launches tomorrow, Jan 13 at 9am PST.<a href=\"https:\/\/t.co\/pP9WXr4yAZ\">https:\/\/t.co\/pP9WXr4yAZ<\/a><a href=\"https:\/\/twitter.com\/hashtag\/Tezos?src=hash&ref_src=twsrc%5Etfw\">#Tezos<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/CleanNFT?src=hash&ref_src=twsrc%5Etfw\">#CleanNFT<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/GapNFT?src=hash&ref_src=twsrc%5Etfw\">#GapNFT<\/a><\/p>\n<p>&mdash; Tezos Info (@TezosInfo) <a href=\"https:\/\/twitter.com\/TezosInfo\/status\/1481348252826054657?ref_src=twsrc%5Etfw\">January 12, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">The digital collectibles by Gap will be launched in four phases: common, rare, epic, and one of a kind. The NFTs categorized as common will go on sale first, with the rest of the categories to follow suit shortly within the next two weeks.\u00a0<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">\u201cWith this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history&#8230;I cannot wait to share the physical and digital pieces we\u2019ve been working on with Gap and Frank fans worldwide.\u201dAs stated by Brandon Sines, the artist behind Gap's first NFT collection.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">The digital NFT collection by Gap also includes a distinct &#8220;gamified&#8221; element allowing users to unlock the chance to obtain the &#8220;epic NFT&#8221;, which includes a limited edition art designed by Brandon Sines and a physical hoodie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Commenting on the said collaboration, Chris Goble, Chief Product Officer and General Manager of Gap North America stated, &#8220;Gap has always been at the intersection of music, art, and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines,\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this project, Gap will be joining other prominent clothing brands such as <\/span><a href=\"https:\/\/www.burberryplc.com\/en\/news\/brand\/2021\/Blankos.html\"><span style=\"font-weight: 400;\">Burberry<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.highsnobiety.com\/p\/louis-vuitton-nft-game\/\"><span style=\"font-weight: 400;\">Louis Vuitton<\/span><\/a><span style=\"font-weight: 400;\">, who have already launched their <\/span><a href=\"https:\/\/cryptoslate.com\/one-of-the-worlds-biggest-nft-marketplaces-will-soon-begin-minting-on-tezos-xtz\/\"><span style=\"font-weight: 400;\">NFTs<\/span><\/a><span style=\"font-weight: 400;\"> last year and have secured immense popularity in their attempt to embrace the growing crypto sector.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clothing retailer giant Gap has joined the league of Non-Fungible Tokens by launching its gamified NFT collection on Tezos. The company on Wednesday, announced its plans to unveil a gamified digital experience by allowing its users to purchase a limited-edition Gap hoodie.\u00a0\u00a0 As per the official announcement, Gap&#8217;s NFT collection will be built on Tezos [&hellip;]<\/p>\n","protected":false},"author":824,"featured_media":211478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76232],"tags":[],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clothing retailer Gap launches its first gamified NFTs on Tezos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/clothing-retailer-gap-launches-its-first-gamified-nfts-on-tezos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clothing retailer Gap launches its first gamified NFTs on Tezos\" \/>\n<meta property=\"og:description\" content=\"Clothing retailer giant Gap has joined the league of Non-Fungible Tokens by launching its gamified NFT collection on Tezos. The company on Wednesday, announced its plans to unveil a gamified digital experience by allowing its users to purchase a limited-edition Gap hoodie.\u00a0\u00a0 As per the official announcement, Gap&#039;s NFT collection will be built on Tezos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/clothing-retailer-gap-launches-its-first-gamified-nfts-on-tezos\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-13T12:30:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-13T10:28:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2022\/01\/gap-tezos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juhi Mirza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juhi Mirza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/clothing-retailer-gap-launches-its-first-gamified-nfts-on-tezos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/clothing-retailer-gap-launches-its-first-gamified-nfts-on-tezos\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/juhi-mirza\/#person\",\"name\":\"Juhi Mirza\",\"url\":\"https:\/\/cryptoslate.com\/author\/juhi-mirza\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/juhi-mirza\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/juhi-mirza\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/10\/juhi-mirza-author-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/10\/juhi-mirza-author-300x300.jpg\",\"caption\":\"Juhi Mirza\"},\"description\":\"Juhi Mirza is an archaeology major who is obsessive about blockchain\/Crypto technology and deems it to be the foundational philosophy of the future. 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