{"id":208259,"date":"2021-12-16T18:00:03","date_gmt":"2021-12-16T18:00:03","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=208259"},"modified":"2021-12-21T01:51:08","modified_gmt":"2021-12-21T01:51:08","slug":"coinbase-strikes-a-promo-deal-with-nba-player-kevin-durant","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/coinbase-strikes-a-promo-deal-with-nba-player-kevin-durant\/","title":{"rendered":"Coinbase strikes a promo deal with NBA player Kevin Durant"},"content":{"rendered":"<p>Leading cryptocurrency exchange <a href=\"https:\/\/cryptoslate.com\/companies\/coinbase\/\">Coinbase<\/a> has roped in Kevin Durant, the legendary NBA star, as a new prominent face of the brand. Durant will be responsible for promoting <a href=\"https:\/\/cryptoslate.com\/coinbase-becomes-official-partner-of-nba-as-crypto-goes-mainstream\/\">Coinbase<\/a> on all his major business platforms.<\/p>\n<p>As part of the multi-year deal, Coinbase will in return, provide digital ad content to the NBA player's website Boardroom and will also deliver support to all his major youth programs.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Ready for the next phase <a href=\"https:\/\/twitter.com\/coinbase?ref_src=twsrc%5Etfw\">@coinbase<\/a> <a href=\"https:\/\/twitter.com\/35Ventures?ref_src=twsrc%5Etfw\">@35ventures<\/a> <a href=\"https:\/\/twitter.com\/boardroom?ref_src=twsrc%5Etfw\">@boardroom<\/a> <a href=\"https:\/\/t.co\/j7jMczim9b\">https:\/\/t.co\/j7jMczim9b<\/a> <a href=\"https:\/\/t.co\/Jn9LslDqER\">pic.twitter.com\/Jn9LslDqER<\/a><\/p>\n<p>&mdash; Kevin Durant (@KDTrey5) <a href=\"https:\/\/twitter.com\/KDTrey5\/status\/1471102886079877128?ref_src=twsrc%5Etfw\">December 15, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The first Coinbase ad with Durant is all set to go live this Thursday.<\/p>\n<h2>Kevin Durant signs a multi-year deal with Coinbase<\/h2>\n<p>Coinbase is actively exploring the domain of sports to pick elements that can help elevate the status of the brand. Previously, Coinbase had signed a sponsorship deal with leading NBA teams for promotional purposes.<\/p>\n<p>Coinbase's collaboration with Durant intends to attract more users to the exchange. After the crypto exchange went public in April, Coinbase's <a href=\"https:\/\/finance.yahoo.com\/quote\/COIN\/key-statistics\/\">valuation<\/a> has surged tremendously and is currently valued at over $86 million.<\/p>\n<p>Durant's venture into the cryptocurrency domain marks one of many significant sports collaborations in the emerging crypto space.<\/p>\n<blockquote><p>&#8220;Kevin does very, very few brand deals and that was by design,\u201d said Rich Kleiman, Manager of Kevin Durant.<\/p><\/blockquote>\n<p>He further said that as part of the deal, Coinbase's &#8220;new model of brand partner&#8221; will be integrated with Durant's major business platforms to encourage users to join Coinbase as investors.<\/p>\n<p>The terms of the partnership are yet to be revealed, however, it is to be noted that 35 ventures, which is Durant's company, had previously invested in Coinbase's $100 million funding round.<\/p>\n<h2>Helping crypto attract new audiences via sponsorship deals<\/h2>\n<p>Crypto companies have been spending millions of dollars to strike deals with leading sports brands to gain mainstream exposure and lure new users.<\/p>\n<p>Earlier, <a href=\"https:\/\/www.nba.com\/news\/staples-center-to-be-renamed-crypto-com-arena-beginning-december-25\">crypto.com<\/a> had signed a deal with Los Angeles NBA arena, along with partnerships with Formula 1 and the Ultimate fighting championship. Another crypto exchange FTX had also roped in the Golden state warriors, which is another leading American basketball team.<\/p>\n<p>Coinbase has also been actively pursuing sports collaborations to strengthen its position as a leading crypto exchange. It had recently announced its <a href=\"https:\/\/www.esportsinsider.com\/2021\/04\/evil-geniuses-coinbase\/\">sponsorship<\/a> deals with the esports team's Evil Geniuses and Team Liquid.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading cryptocurrency exchange Coinbase has roped in Kevin Durant, the legendary NBA star, as a new prominent face of the brand. Durant will be responsible for promoting Coinbase on all his major business platforms. As part of the multi-year deal, Coinbase will in return, provide digital ad content to the NBA player&#8217;s website Boardroom and [&hellip;]<\/p>\n","protected":false},"author":824,"featured_media":208276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coinbase strikes a promo deal with NBA player Kevin Durant<\/title>\n<meta name=\"description\" content=\"As part of a strategic alliance, Durant will actively promote Coinbase on all his major business platforms\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/coinbase-strikes-a-promo-deal-with-nba-player-kevin-durant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coinbase strikes a promo deal with NBA player Kevin Durant\" \/>\n<meta property=\"og:description\" content=\"As part of a strategic alliance, Durant will actively promote Coinbase on all his major business platforms\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/coinbase-strikes-a-promo-deal-with-nba-player-kevin-durant\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-16T18:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-21T01:51:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/12\/coinbase-kevin-durant.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Juhi Mirza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juhi Mirza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/coinbase-strikes-a-promo-deal-with-nba-player-kevin-durant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/coinbase-strikes-a-promo-deal-with-nba-player-kevin-durant\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/juhi-mirza\/#person\",\"name\":\"Juhi Mirza\",\"url\":\"https:\/\/cryptoslate.com\/author\/juhi-mirza\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/juhi-mirza\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/juhi-mirza\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/10\/juhi-mirza-author-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/10\/juhi-mirza-author-300x300.jpg\",\"caption\":\"Juhi Mirza\"},\"description\":\"Juhi Mirza is an archaeology major who is obsessive about blockchain\/Crypto technology and deems it to be the foundational philosophy of the future. 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