{"id":205929,"date":"2021-11-25T18:35:52","date_gmt":"2021-11-25T18:35:52","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=205929"},"modified":"2022-01-01T20:32:03","modified_gmt":"2022-01-01T20:32:03","slug":"crypto-com-token-cro-added-7-billion-to-its-market-cap-over-past-week","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/crypto-com-token-cro-added-7-billion-to-its-market-cap-over-past-week\/","title":{"rendered":"Crypto.com targeting mass adoption by acquiring Staples Center naming rights"},"content":{"rendered":"<p>On November 17, the cryptocurrency exchange Crypto.com and Anschutz Entertainment Group (AEG) shocked the world with a massive <a href=\"https:\/\/cryptoslate.com\/crypto-com-snaps-up-naming-rights-for-the-staples-center-in-700-million-deal\/\">$700 million 20-year agreement<\/a> on the naming rights of the Staples Center in Los Angeles.<\/p>\n<p>And now a week after the announcement, the Crypto.com CRO token price has doubled in value from $0.43 on Nov.17 to $0.76 on Nov. 25, according to CoinMarketCap.<\/p>\n<p>Meltem Demirors, the Chief Strategy Officer CoinShares International Ltd noted on Twitter:<\/p>\n<blockquote><p>\u201cThe resulting PR doubled its token price and led to a $9 billion run-up in market cap\u201d<\/p><\/blockquote>\n<figure id=\"attachment_205935\" aria-describedby=\"caption-attachment-205935\" style=\"width: 1820px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-205935\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/11\/crypto-com-marketcap.jpg\" alt=\"Crypto.com Market Cap\" width=\"1820\" height=\"798\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/11\/crypto-com-marketcap.jpg 1820w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/11\/crypto-com-marketcap-300x132.jpg 300w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/11\/crypto-com-marketcap-1024x449.jpg 1024w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/11\/crypto-com-marketcap-768x337.jpg 768w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/11\/crypto-com-marketcap-1536x673.jpg 1536w\" sizes=\"(max-width: 1820px) 100vw, 1820px\" \/><figcaption id=\"caption-attachment-205935\" class=\"wp-caption-text\">Even after cooling off over the past few days, the CRO token added over $7 billion to its market cap over the past week.<\/figcaption><\/figure>\n<h2>What is Crypto.com and why is its native token CRO so important?<\/h2>\n<p>Crypto.com is a cryptocurrency exchange based in Singapore founded in 2016 where you can buy, sell, borrow, lend, spend cryptocurrencies with their Visa debit card, and they recently added their own NFT marketplace where you can buy and sell NFTs.<\/p>\n<p><a href=\"http:\/\/cryptoslate.com\/coins\/crypto-com\">CRO<\/a> is the native token of the exchange and the holders within the platform will benefit from reduced fees in buying and selling cryptocurrencies, earning more interest as the holder lends his tokens, lower interest rates when borrowing money and a higher cashback in their Visa Card according to Crypto.com website.<\/p>\n<p>Crypto.com is the 10th biggest cryptocurrency exchange by daily volume ($1.8 billion), and CRO is the 13th biggest cryptocurrency by market capitalization ($21.3 billion) according to CoinMarketCap.<\/p>\n<h2>Will crypto mainstream adoption come from the sports industry?<\/h2>\n<p>Crypto.com is not the only major crypto exchange moving into sports \u2014 FTX has also made partnerships this year.<\/p>\n<p>In June, the exchange became the official crypto sponsor of <a href=\"https:\/\/cryptoslate.com\/ftx-is-now-official-crypto-exchange-of-the-major-league-baseball-mlb\/\">Major League Baseball<\/a> and they also <a href=\"https:\/\/cryptoslate.com\/ftx-is-now-official-crypto-exchange-of-the-major-league-baseball-mlb\/\">bought the naming rights<\/a> of the American Airlines Arena in Miami, renaming the venue to FTX Arena. And just last month, Binance Exchange partnered with the Italian soccer club SS Lazio, according to Forbes.<\/p>\n<p>Crypto.com has also made previous partnerships with <a href=\"https:\/\/cryptoslate.com\/formula-1-takes-on-crypto-com-as-cryptocurrency-sponsor\/\">Formula 1<\/a>,\u00a0<a href=\"https:\/\/cryptoslate.com\/crypto-com-becomes-the-ufcs-first-official-crypto-platform-partner\/\">UFC<\/a>, the French soccer club Paris Saint Germain (PSG), and the NBA basketball team <a href=\"https:\/\/cryptoslate.com\/philadelphia-76ers-to-launch-nfts-after-signing-on-crypto-com-as-sponsors\/\">Philadelphia 76ers<\/a>.<\/p>\n<p>Cryptocurrencies are in a stage of mainstreaming, and the largest cryptocurrency exchanges are investing in sports industry partnerships to increase their exposure to the billions of global sports fans.<\/p>\n<p>With the surge in the price of the CRO token, investors appear to value the drive towards mainstream partnerships.<\/p>\n<p><em>Disclaimer: Crypto.com is an advertising partner of CryptoSlate.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On November 17, the cryptocurrency exchange Crypto.com and Anschutz Entertainment Group (AEG) shocked the world with a massive $700 million 20-year agreement on the naming rights of the Staples Center in Los Angeles. And now a week after the announcement, the Crypto.com CRO token price has doubled in value from $0.43 on Nov.17 to $0.76 [&hellip;]<\/p>\n","protected":false},"author":941,"featured_media":205931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,15323],"tags":[],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crypto.com targeting mass adoption by acquiring Staples Center naming rights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/crypto-com-token-cro-added-7-billion-to-its-market-cap-over-past-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crypto.com targeting mass adoption by acquiring Staples Center naming rights\" \/>\n<meta property=\"og:description\" content=\"On November 17, the cryptocurrency exchange Crypto.com and Anschutz Entertainment Group (AEG) shocked the world with a massive $700 million 20-year agreement on the naming rights of the Staples Center in Los Angeles. And now a week after the announcement, the Crypto.com CRO token price has doubled in value from $0.43 on Nov.17 to $0.76 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/crypto-com-token-cro-added-7-billion-to-its-market-cap-over-past-week\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-25T18:35:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-01T20:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/11\/crypto-com-rise.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ricardo Rivas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ricardorivas23\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ricardo Rivas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/crypto-com-token-cro-added-7-billion-to-its-market-cap-over-past-week\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/crypto-com-token-cro-added-7-billion-to-its-market-cap-over-past-week\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/ricardo-rivas\/#person\",\"name\":\"Ricardo Rivas\",\"url\":\"https:\/\/cryptoslate.com\/author\/ricardo-rivas\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/ricardo-rivas\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/ricardo-rivas\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/11\/ricardo-rivas-author-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2021\/11\/ricardo-rivas-author-300x300.jpg\",\"caption\":\"Ricardo Rivas\"},\"description\":\"I am a Venezuelan engineer and technology enthusiast, who discovered the world of blockchain and cryptocurrencies in 2016. 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