{"id":175805,"date":"2020-11-13T04:00:39","date_gmt":"2020-11-13T04:00:39","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=175805"},"modified":"2020-11-12T21:43:05","modified_gmt":"2020-11-12T21:43:05","slug":"introducing-beefchain-a-rancher-to-retail-supply-chain-traceability-solution-using-cardano","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/introducing-beefchain-a-rancher-to-retail-supply-chain-traceability-solution-using-cardano\/","title":{"rendered":"Introducing BeefChain, a rancher-to-retail supply chain traceability solution using Cardano"},"content":{"rendered":"<p>BeefChain is a Wyoming-based traceability solution on a quest to track the origin of cattle and sheep using <a href=\"http:\/\/cryptoslate.com\/coins\/cardano\">Cardano<\/a>. Aside from its strong Wyoming connections, it was Atala TRACE, a traceability solution built on top of Cardano, that made the blockchain a perfect choice for BeefTrace, which aims to promote more sustainable farming practices by making it easy for end customers to track the quality and origin of the products they buy.<\/p>\n<h2>Blockchain as an unexpected solution to sustainable farming<\/h2>\n<p>The global conversation about sustainability has put farming under the spotlight, with many highlighting cattle farming as one of the biggest polluters in the world. Reducing the global consumption of meat is believed to be one of the easiest ways to fight climate change and protect the environment in the short-term. However, as wiping out all farming isn\u2019t and probably won\u2019t be a viable option, many have focused on promoting sustainable practices that reduce the environmental impact farming has.<\/p>\n<p>One of those projects is BeefChain, a blockchain traceability solution that enables unique animal identification and ensures the origin of cattle and sheep. Based in Wyoming, the project is currently trialing its technology on around 1,600 calves from six family-owned ranches in the country.<\/p>\n<p>While the idea behind BeefChain isn\u2019t all that novel, using blockchain to track and store unique information about individual cattle certainly is. According to the company, blockchain allows customers to easily scan a product and track its origin back to the farm where the cattle were raised.<\/p>\n<h2>Cardano\u2019s Atala TRACE is a cherry on top of various traceability solutions employed by BeefChain<\/h2>\n<p>Enabling consumers to track the origin of the meat they consume will help increase the market share of sustainable farmers and give them access to fairer prices, the company explained. However, for this to work, BeefChain\u2019s tracing solution needs to be scalable, easy-to-use, and widely available to end consumers.<\/p>\n<p>That\u2019s why the company decided to build its platform on top of Cardano.<\/p>\n<p>Aside from Cardano\u2019s strong Wyoming connections, where several labs are currently knee-deep in developing Cardano-based products, it was the traceability solution available on the blockchain that made it attractive to BeefChain\u2014Atala TRACE is a supply-chain traceability solution built on top of Cardano the company plans on leveraging.<\/p>\n<p>\u201cAtala TRACE empowers product owners to improve the visibility of their supply chain, bringing transparency to the end customer \u2014 rewarding primary producers who are committed to quality,\u201d the company <a href=\"https:\/\/medium.com\/cardanorss\/proof-of-steak-how-beefchain-uses-cardano-to-empower-ranchers-f05f8c12cb\">said<\/a> in a Medium post.<\/p>\n<p>When combined with other tracing solutions such as QR-codes and RFID chips, connecting BeefChain to a blockchain solution makes it incredibly difficult for bad actors to forge the credentials of a product. And with over 40 percent of all beef fraud being <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0956713520302267\">counterfeiting<\/a>\u2014passing lower-grade meat as high-value\u2014it\u2019s not a problem that should be looked over.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BeefChain is a Wyoming-based traceability solution on a quest to track the origin of cattle and sheep using Cardano. Aside from its strong Wyoming connections, it was Atala TRACE, a traceability solution built on top of Cardano, that made the blockchain a perfect choice for BeefTrace, which aims to promote more sustainable farming practices by [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":175815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,37],"tags":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing BeefChain, a rancher-to-retail supply chain traceability solution using Cardano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/introducing-beefchain-a-rancher-to-retail-supply-chain-traceability-solution-using-cardano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing BeefChain, a rancher-to-retail supply chain traceability solution using Cardano\" \/>\n<meta property=\"og:description\" content=\"BeefChain is a Wyoming-based traceability solution on a quest to track the origin of cattle and sheep using Cardano. Aside from its strong Wyoming connections, it was Atala TRACE, a traceability solution built on top of Cardano, that made the blockchain a perfect choice for BeefTrace, which aims to promote more sustainable farming practices by [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/introducing-beefchain-a-rancher-to-retail-supply-chain-traceability-solution-using-cardano\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-13T04:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-12T21:43:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2020\/11\/cardano-cow.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Priyeshu Garg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Priyeshu Garg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/introducing-beefchain-a-rancher-to-retail-supply-chain-traceability-solution-using-cardano\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/introducing-beefchain-a-rancher-to-retail-supply-chain-traceability-solution-using-cardano\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/priyeshu-garg\/#person\",\"name\":\"Priyeshu Garg\",\"url\":\"https:\/\/cryptoslate.com\/author\/priyeshu-garg\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/priyeshu-garg\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/priyeshu-garg\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2020\/08\/author-priyeshu-garg-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2020\/08\/author-priyeshu-garg-300x300.jpg\",\"caption\":\"Priyeshu Garg\"},\"jobTitle\":\"Analyst\",\"description\":\"Priyeshu is a software engineer who is passionate about machine learning and blockchain technology. 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