{"id":172634,"date":"2020-09-25T17:00:13","date_gmt":"2020-09-25T16:00:13","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=172634"},"modified":"2020-09-25T14:28:55","modified_gmt":"2020-09-25T13:28:55","slug":"how-chainlinks-newest-partnership-will-combat-a-global-19-billion-fraud","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/how-chainlinks-newest-partnership-will-combat-a-global-19-billion-fraud\/","title":{"rendered":"How Chainlink\u2019s newest partnership will combat a global $19 billion fraud"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Decentralized video platform <a href=\"https:\/\/cryptoslate.com\/coins\/theta-token\/\">Theta Labs<\/a> is collaborating with smart contract giant <a href=\"https:\/\/cryptoslate.com\/coins\/chainlink\/\">Chainlink<\/a> to fight the estimated $19 billion global issue of online video ad fraud, according to a release shared with CryptoSlate.<\/span><\/p>\n<h2><strong>Fight ad fraud<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As per its website, Theta is a decentralized video delivery network with its own blockchain that is specifically designed for incentivizing the sharing of bandwidth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The firm notes that today's content delivery networks (CDN) lack reach, causing video re-buffering, and high load times in many parts of the world. Skyrocketing data needs means users demand 4k, 8k, and higher quality streams create infrastructure bottleneck.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, their centralized nature means less revenue flows back to content creators and platforms. In addition, the massive presence of click-farms and bots means malicious content creators manipulate the data to their own benefit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reports show the above is an international issue and set to grow to over $44 billion by 2022, as per estimates, unless firms and regulations stop that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But Theta has a solution. The brand\u2019s new partnership with Chainlink will be the first blockchain-based approach to reduce digital ad fraud and increase the effectiveness of each ad dollar spent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The solution, which is currently live on TestNet, uses Google\u2019s Big Data solution, BigQuery, to process video performance data generated on the Theta Network and create a reputation score for each streamer based on their viewership, the release noted.<\/span><\/p>\n<h2><strong>How Chainlink oracles help<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Chainlink oracles then broadcast the reputation scores to the Ethereum blockchain where they are stored as immutable records for online advertisers to reference when deciding where to allocate capital.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the uninitiated, oracles are a third-party service that fetch data from \u201coutside\u201d a blockchain to within. This is required because blockchains are only a store of value and cannot validate the authenticity of the input data, meaning that while blockchain may indefinitely store data, it may not necessarily be correct. Chainlink changes that.<\/span><\/p>\n<p>Theta is one in a long list of crypto companies this year to have chosen Chainlink's oracle services. The latter has announced newer partnerships and onboarding for its oracle tools nearly every other day, and its adoption doesn't seem to be stalling any time soon.<\/p>\n<p>The Chainlink <em>&#8220;Linkies&#8221;\u00a0<\/em>are arguably thrilled.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decentralized video platform Theta Labs is collaborating with smart contract giant Chainlink to fight the estimated $19 billion global issue of online video ad fraud, according to a release shared with CryptoSlate. Fight ad fraud As per its website, Theta is a decentralized video delivery network with its own blockchain that is specifically designed for [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":141540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,15323,37],"tags":[61059],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Chainlink\u2019s newest partnership will combat a global $19 billion fraud<\/title>\n<meta name=\"description\" content=\"Decentralized video platform Theta Labs is collaborating with smart contract giant Chainlink to fight the estimated $19 billion global issue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/how-chainlinks-newest-partnership-will-combat-a-global-19-billion-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Chainlink\u2019s newest partnership will combat a global $19 billion fraud\" \/>\n<meta property=\"og:description\" content=\"Decentralized video platform Theta Labs is collaborating with smart contract giant Chainlink to fight the estimated $19 billion global issue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/how-chainlinks-newest-partnership-will-combat-a-global-19-billion-fraud\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-25T16:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-25T13:28:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2020\/08\/chainlink-fast.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shaurya Malwa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shaurya Malwa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/how-chainlinks-newest-partnership-will-combat-a-global-19-billion-fraud\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/how-chainlinks-newest-partnership-will-combat-a-global-19-billion-fraud\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/shaurya-malwa\/#person\",\"name\":\"Shaurya Malwa\",\"url\":\"https:\/\/cryptoslate.com\/author\/shaurya-malwa\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/shaurya-malwa\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/shaurya-malwa\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/07\/author-shaurya-malwa.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2018\/07\/author-shaurya-malwa.jpg\",\"caption\":\"Shaurya Malwa\"},\"jobTitle\":\"Analyst\",\"description\":\"Post-mining his first bitcoin in 2012, there was no looking back for Shaurya Malwa. 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