{"id":141567,"date":"2020-08-11T02:16:38","date_gmt":"2020-08-11T01:16:38","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=141567"},"modified":"2021-10-19T15:14:38","modified_gmt":"2021-10-19T14:14:38","slug":"grayscale-kicks-off-national-cryptocurrency-ad-campaign-on-cnbc-msnbc-fox","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/grayscale-kicks-off-national-cryptocurrency-ad-campaign-on-cnbc-msnbc-fox\/","title":{"rendered":"Grayscale kicks off national cryptocurrency ad campaign on CNBC, MSNBC, FOX"},"content":{"rendered":"<p><a href=\"https:\/\/cryptoslate.com\/companies\/grayscale-investments\/\">Grayscale Investments<\/a>, a crypto investing and asset management company, has launched a nation-wide cryptocurrency ad campaign with TV commercials airing on CNBC, MSNBC, FOX, and FOX Business in the U.S. <a href=\"https:\/\/cryptoslate.com\/people\/barry-silbert\/\">Barry Silbert<\/a>, the company\u2019s CEO, announced the campaign last week, while Micheal Sonnenshein, Grayscale\u2019s managing director, shared the ad on Twitter earlier today.<\/p>\n<h2>Bringing crypto to the masses through TV ads<\/h2>\n<p>One of the most prominent cryptocurrency asset management companies in the industry, Grayscale Investments, has kicked off an ambitious advertisement campaign on national television channels in the U.S.<\/p>\n<p>First announced last week by the company\u2019s CEO Barry Silbert, the ad campaign represents the company\u2019s effort to legitimize the crypto industry and attract more users to its platform.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Are you ready? <a href=\"https:\/\/twitter.com\/Grayscale?ref_src=twsrc%5Etfw\">@Grayscale<\/a>&#39;s national ad campaign kicks off next week with a TV ad on CNBC, MSNBC, FOX, and FOX Business. We&#39;re going to brrring crypto to the masses<\/p>\n<p>Media: if you want a sneak peek, get in touch with <a href=\"https:\/\/twitter.com\/nitWitty?ref_src=twsrc%5Etfw\">@nitWitty<\/a><\/p>\n<p>&mdash; Barry Silbert (@barrysilbert) <a href=\"https:\/\/twitter.com\/barrysilbert\/status\/1291710737291841543?ref_src=twsrc%5Etfw\">August 7, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The ad saw its first few minutes of airtime earlier today, on Aug. 10. The 30-second clip features a brief history of money, from prehistoric goods trading to modern fiscal policy, and showcases cryptocurrencies as the solution to money printing.<\/p>\n<p>Micheal Sonnenshein, Grayscale\u2019s managing director, shared the video on his Twitter account.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"es\" dir=\"ltr\">Go digital. <a href=\"https:\/\/twitter.com\/hashtag\/GoGrayscale?src=hash&ref_src=twsrc%5Etfw\">#GoGrayscale<\/a>. <a href=\"https:\/\/t.co\/dnE2bC3H7O\">pic.twitter.com\/dnE2bC3H7O<\/a><\/p>\n<p>&mdash; Michael Sonnenshein (@Sonnenshein) <a href=\"https:\/\/twitter.com\/Sonnenshein\/status\/1292792512780947457?ref_src=twsrc%5Etfw\">August 10, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h2>Grayscale\u2019s \u2018Go Digital\u2019 ad divides crypto Twitter<\/h2>\n<p>While cryptocurrency advertisements in mainstream media aren\u2019t new, Grayscale\u2019s upcoming TV presence is seen by many as a major step for the industry. A large part of the crypto community believes the ad will ultimately be positive for the entire crypto space as it legitimizes the industry.<\/p>\n<p>However, many saw the company\u2019s ad as a waste of both money and screen time, arguing that its relatively vague proposition to \u201cgo digital\u201d won\u2019t do much to remove the taboo many associates with <a href=\"https:\/\/cryptoslate.com\/coins\/bitcoin\/\">Bitcoin<\/a>. Bitcoin is merely mentioned on the screen alongside <a href=\"https:\/\/cryptoslate.com\/coins\/bitcoin-cash\/\">BCH<\/a>, <a href=\"https:\/\/cryptoslate.com\/coins\/ethereum\/\">ETH<\/a>, <a href=\"https:\/\/cryptoslate.com\/coins\/ethereum-classic\/\">ETC<\/a>, <a href=\"https:\/\/cryptoslate.com\/coins\/horizen\/\">ZEN<\/a>, <a href=\"https:\/\/cryptoslate.com\/coins\/litecoin\/\">LTC<\/a>, <a href=\"https:\/\/cryptoslate.com\/coins\/stellar\/\">XLM<\/a>, <a href=\"https:\/\/cryptoslate.com\/coins\/xrp\/\">XRP<\/a>, and <a href=\"https:\/\/cryptoslate.com\/coins\/zcash\/\">ZEC<\/a> trusts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grayscale Investments, a crypto investing and asset management company, has launched a nation-wide cryptocurrency ad campaign with TV commercials airing on CNBC, MSNBC, FOX, and FOX Business in the U.S. Barry Silbert, the company\u2019s CEO, announced the campaign last week, while Micheal Sonnenshein, Grayscale\u2019s managing director, shared the ad on Twitter earlier today. Bringing crypto [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":110113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,107],"tags":[60786],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grayscale kicks off national cryptocurrency ad campaign on CNBC, MSNBC, FOX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/grayscale-kicks-off-national-cryptocurrency-ad-campaign-on-cnbc-msnbc-fox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grayscale kicks off national cryptocurrency ad campaign on CNBC, MSNBC, FOX\" \/>\n<meta property=\"og:description\" content=\"Grayscale Investments, a crypto investing and asset management company, has launched a nation-wide cryptocurrency ad campaign with TV commercials airing on CNBC, MSNBC, FOX, and FOX Business in the U.S. Barry Silbert, the company\u2019s CEO, announced the campaign last week, while Micheal Sonnenshein, Grayscale\u2019s managing director, shared the ad on Twitter earlier today. Bringing crypto [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/grayscale-kicks-off-national-cryptocurrency-ad-campaign-on-cnbc-msnbc-fox\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-11T01:16:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-19T14:14:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2019\/07\/Grayscale-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Priyeshu Garg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:site\" content=\"@cryptoslate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Priyeshu Garg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/cryptoslate.com\/grayscale-kicks-off-national-cryptocurrency-ad-campaign-on-cnbc-msnbc-fox\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cryptoslate.com\/grayscale-kicks-off-national-cryptocurrency-ad-campaign-on-cnbc-msnbc-fox\/\"},\"author\":{\"@type\":\"Person\",\"@id\":\"https:\/\/cryptoslate.com\/author\/priyeshu-garg\/#person\",\"name\":\"Priyeshu Garg\",\"url\":\"https:\/\/cryptoslate.com\/author\/priyeshu-garg\/\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cryptoslate.com\/author\/priyeshu-garg\/\"},\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cryptoslate.com\/author\/priyeshu-garg\/#authorimage\",\"url\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2020\/08\/author-priyeshu-garg-300x300.jpg\",\"contentUrl\":\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2020\/08\/author-priyeshu-garg-300x300.jpg\",\"caption\":\"Priyeshu Garg\"},\"jobTitle\":\"Analyst\",\"description\":\"Priyeshu is a software engineer who is passionate about machine learning and blockchain technology. 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He holds an engineering degree in computer science engineering and is a passionate economist. He built his first digital marketing startup when he was a teenager, and worked with multiple Fortune 500 companies along with smaller firms. When he is not solving transportation problems at his company (Ola), he can be found writing about the blockchain or roller skating with his friends.","url":"https:\/\/cryptoslate.com\/author\/priyeshu-garg\/"}]}},"_links":{"self":[{"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/posts\/141567"}],"collection":[{"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/users\/106"}],"replies":[{"embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/comments?post=141567"}],"version-history":[{"count":5,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/posts\/141567\/revisions"}],"predecessor-version":[{"id":141615,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/posts\/141567\/revisions\/141615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/media\/110113"}],"wp:attachment":[{"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/media?parent=141567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/categories?post=141567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/tags?post=141567"},{"taxonomy":"prediction_market_topic","embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/prediction_market_topic?post=141567"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/cryptoslate.com\/wp-json\/wp\/v2\/post_folder?post=141567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}