Logan Paul has agreed to sell one of the rarest Pokémon cards ever produced, moving to capitalize on what he describes as a strong moment for the collectibles market.
The WWE star and social media influencer confirmed he will auction his Pikachu Illustrator card, which he purchased in 2021 for nearly $5.3 million, a price that set a Guinness World Record for the most expensive Pokémon trading card sold in a private sale.
The sale was featured in the latest season of Netflix’s King of Collectibles: The Goldin Touch, which premiered on Dec. 23. According to Goldin, the auction will go live exclusively on the Goldin Auctions website on Jan. 12.
Paul accepted a $2.5 million advance from Goldin Auctions founder and CEO Ken Goldin as part of the deal.
Paul previously turned down a $7.5 million offer for the card, underscoring how sharply prices at the top end of the market have risen in recent years. “The Pokémon market is hot. It’s hotter than it’s ever been,” Paul said in a joint interview with Goldin on Bloomberg TV. “Ken gave me a deal I could not refuse.”
Goldin estimates the card could fetch between $7 million and $12 million, potentially setting a new benchmark for Pokémon collectibles.
Goldin said this generation has different preferences from previous collectors, often favoring cultural icons over traditional fine art. Paul, a longtime collector, has repeatedly showcased his interest in rare Pokémon cards across social media and in public appearances.
The timing of the sale also coincides with shifting demographics among collectors. Pokémon will mark its 30th anniversary in 2026, and many fans who grew up with the franchise now have the disposable income to compete for rare items.
