Coinbase CEO Brian Armstrong on Tuesday, confirmed the purchase of $25 million UpOnly NFT from well-known crypto trader Cobie.
“The rumors are true, we bought the NFT,” Armstrong wrote to his 1.6 million followers on X. “UpOnlyTV is coming back.” UpOnly NFT originated from the podcast show “UpOnly” hosted by Cobie, along with Ledger. The show invites top traders, project founders, fund managers, to discuss crypto trends.
“OK I am no longer the decision maker on if UpOnly returns,” Cobie wrote in May. “The power is now stored within this NFT that I just minted. When the NFT is burned, the podcast will restart. Until then, please leave me alone.” On Tuesday, not only did Coinbase purchase UpOnly’s NFT, but it apparently overpaid the asking price of the non-fungible token.
In May 2025, Cobie created a challenge that if someone burns the NFT, the program would return for another season.
“We are allowed to call you idiots for buying it, or ignore you completely with zero mentions of your existence during our 8-episode season,” the NFT description read. “It has been 3 years since up only ended. I was in my 20s when it started, now I have grey hair. We will rename it Unc Only and I will spend $25m on cosmetic surgery. See ya soon.”
According to the NFT fine print, the holder of the token “can compel Cobie and Ledger Status into performing, like monkeys, 8 episodes of UpOnlyTV.”
