Blythe Masters: Business Blockchain Won't Be 'Winner-Takes-All'
At the Synchronize 2018 conference in New York City, enterprise blockchains heavyweights made it clear they want to build ethereum-like platforms.

Speaking to an audience in New York City on Thursday, Digital Asset CEO Blythe Masters and R3 founder and CEO David Rutter worked to cast their projects not as applications but as entire ecosystems for developers to build apps of their own.
Rutter and Masters took the stage during the first session of the Synchronize 2018 event. For Masters and Digital Asset, the fireside chat was an opportunity to showcase a new developer program built around the startup's smart contract scripting language, DAML (which stands for Digital Asset Modeling Language).
"The reality," Masters said, "is that not all smart contracts are created equal, and some are not entirely smart." She added that "simply building guardrails" is a powerful tool to prevent catastrophes arising from poorly coded smart contracts.
Masters was alluding to the hack and subsequent collapse of The DAO, the ethereum-based funding vehicle that fell apart in 2016 following a debilitating code exploit.
Indeed, both chief executives spoke about the need for outside input – and development – for their respective platforms.
Rutter said that "we aspire to be the internet for finance and if you want to do that you’re not going to do it with 175 people and $120 million," and Masters, on the question of interoperability, said "we need cooperation" in order to connect the different types of technology platforms being created.
"I don't think it’s going to be a winner-takes-all outcome," she went on to say.
In addition to security and reliability, the discussion focused on confidentiality.
"When you're talking about markets where trillions of dollars are traded every day," Rutter said, confidentiality is incredibly important. R3's Corda platform and Digital Asset, he continued, "are going to create innovation in financial services for the first time in our lives."
For both platforms, however, the most important thing is cultivating a community of developers to build on top of the base-level ledger.
"We don't think the proprietary vertical stack is the way to go," said Rutter, adding that firms that pursue that outcome "will pay the price."
Image by David Floyd for CoinDesk
Correction: This article has been updated to reflect that DAML stands for Digital Asset Modeling Language, not Digital Asset Markup Language.
More For You
Protocol Research: GoPlus Security

What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
More For You
Coinbase Sees Crypto Recovery Ahead as Liquidity Improves and Fed Rate Cut Odds Climb

The crypto exchange also took note of a so-called AI bubble that continues to go strong and a weaker U.S. dollar.
What to know:
- Coinbase Institutional is seeing a potential December recovery in crypto, citing improving liquidity and a shift in macroeconomic conditions that could favor risk assets like bitcoin.
- The firm's optimism is driven by rising odds of Federal Reserve rate cuts, with markets pricing in a 93% chance easing next week, and improving liquidity conditions.
- Several recent institutional developments, including Vanguard's crypto ETF policy reversal and Bank of America's greenlighting of crypto allocations, have contributed to bitcoin's rebound from recent lows.











