Share this article
American Express Hints at Metaverse Entry Through Trademark Filings
Traditional finance firms are boosting their metaverse offerings following JPMorgan’s recent foray into Decentraland.
Updated May 11, 2023, 4:05 p.m. Published Mar 15, 2022, 2:09 p.m.
Make us preferred on Google
Payments giant American Express (AXP) could be readying a metaverse entry, recent trademark applications show.
The company filed trademark applications for its logos and items including the Centurion black card and “Shop Small” program. Amex is also seeking to engage in virtual payments and electronic business transactions for digital media and non-fungible tokens (NFT).
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
Amex’s applications come as traditional finance and large corporations increasingly aim to boost their metaverse exposure. JPMorgan recently opened a lounge in Decentraland and released a paper exploring how businesses can find opportunities in the growing metaverse.
IMA Financial Group, a large U.S. insurance broker and wealth management firm, opened a research and development facility in the Ethereum-based metaverse as well.
Read more: AMEX CEO Says Crypto Is Unlikely a Threat to Traditional Credit Cards
It may only be a matter of time before one may be purchasing consumer goods and services using mainstream credit cards in the metaverse, with large payment firms increasingly seeking to ride on fiat-to-crypto rails.
“American Express is always monitoring emerging technologies to see how they could benefit our customers, and the metaverse is a space we’re following,” an Amex spokesman told CoinDesk when asked about the company’s metaverse plans. “We have no plans to share at this time but are watching as this space evolves.”
AMERICAN EXPRESS has filed 7 trademark applications for its logos and
— Mike Kondoudis (@KondoudisLaw) March 15, 2022
▶️AMERICAN EXPRESS
▶️AMEX
▶️CENTURION
▶️SHOP SMALL
▶️MEMBERSHIP REWARDS
Indicating plans to offer
✅NFT backed multimedia
✅Cryptocurrency services
✅Virtual banking + exchange services#NFTs #Metaverse #web3 pic.twitter.com/g06qSTUDYH
UPDATE (March 15, 15:33 UTC): Adds comment from American Express.
More For You
KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
What to know:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
More For You
Most new crypto tokens lost over 70% in 2025. Here is what comes next
New crypto tokens overwhelmingly lost value in 2025 as early liquidity, weak utility and misaligned distribution collided with a risk-averse market.
What to know:
- About 85% of tokens launched in 2025 are trading below their initial valuations, with the median token down more than 70%, according to Memento Research.
- Broad exchange-led distribution and airdrops flooded the market with short-term traders, creating persistent selling pressure and weak alignment with product usage.
- Regulatory uncertainty and thin token utility left many new assets without a clear long-term value proposition in a market dominated by bitcoin outperformance.
Top Stories
