Share this article
76ers Become Second NBA Team to Ink Crypto Ad Patch Deal
The Philadelphia team will sport the Crypto.com logo on its jerseys starting this season.
By Zack Seward
Updated May 11, 2023, 7:02 p.m. Published Sep 24, 2021, 3:33 p.m.
When the National Basketball Association’s season starts next month, not one but two teams will be wearing crypto-related ad patches.
The Philadelphia 76ers announced Wednesday that Crypto.com’s logo will be emblazoned on all team uniforms. The Sixers join the Portland Trail Blazers, which inked a deal with crypto e-commerce site StormX earlier this year.
STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
It’s just the latest major crypto brand activation in the world of sports, with Crypto.com, crypto exchange FTX (whose logo is, among other places, on uniforms of Major League Baseball umpires) and others making a land grab for sports fans everywhere.
The Sixers partnership with Crypto.com is for six years, an exchange representative told CoinDesk. The deal’s cost was not disclosed though a source with knowledge tells CoinDesk it is valued at eight figures annually.
Crypto.com has made a number of high-profile sports partnerships of late but this is its first with the NBA. Major partnerships for the crypto exchange include soccer club Paris Saint-Germain, car racing league Formula 1, and the National Hockey League’s Montreal Canadiens.
The Sixers deal also includes a non-fungible token (NFT) angle. The team is launching its first batch of digital collectibles through Crypto.com’s NFT platform.
“Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports,” 76ers President of Business Operations Chris Heck said in a statement.
Read more: Staples Center Name Change Tops List of Crypto Sports Sponsorship Deals
More For You
KuCoin captured a record share of centralised exchange volume in 2025, with more than $1.25tn traded as its volumes grew faster than the wider crypto market.
What to know:
- KuCoin recorded over $1.25 trillion in total trading volume in 2025, equivalent to an average of roughly $114 billion per month, marking its strongest year on record.
- This performance translated into an all-time high share of centralised exchange volume, as KuCoin’s activity expanded faster than aggregate CEX volumes, which slowed during periods of lower market volatility.
- Spot and derivatives volumes were evenly split, each exceeding $500 billion for the year, signalling broad-based usage rather than reliance on a single product line.
- Altcoins accounted for the majority of trading activity, reinforcing KuCoin’s role as a primary liquidity venue beyond BTC and ETH at a time when majors saw more muted turnover.
- Even as overall crypto volumes softened mid-year, KuCoin maintained elevated baseline activity, indicating structurally higher user engagement rather than short-lived volume spikes.
More For You
Tom Lee urges BitMine shareholders to approve share increase ahead of January 14 vote
The chairman of the former bitcoin miner-turned-ether treasury firm reiterated his view that Ethereum is the future of finance.
What to know:
- Tom Lee, chairman of Bitmine Immersion (BMNR), urged shareholders to approve an increase in the company's authorized share count from 500 million to 50 billion.
- Lee assured shareholders that the increase is not intended to dilute shares, but instead to enable capital raising, dealmaking, and future share splits.
- Shareholders have until January 14 to vote on the proposal, with the annual meeting scheduled for January 15 in Las Vegas.
Top Stories
