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Introducing CoinDesk’s First Web3 Newsletter: The Airdrop
Our weekly newsletter breaks down the biggest news related to internet culture, NFTs, DAOs and the metaverse that is pushing Web3 forward.
By Rosie Perper
Feb 10, 2023, 3:01 p.m.
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We're excited to debut The Airdrop, our new weekly newsletter where we discuss the stories trending across Web3 that creators, collectors, builders and brands are buzzing about.
While some may still view Web3 as a marketing buzzword, blockchain-based artists, game developers and community builders have embraced the term to refer to a future internet characterized by a decentralized economy and creative ownership. It's still early in the development of Web3 but there's always a lot to cover.
STORY CONTINUES BELOW
Whether you’re a self-proclaimed internet degen or are curious about the cultural and technical implications of a decentralized future, this newsletter will highlight new technologies and companies that are shaping our digital interactions and bringing Web3 to the mainstream.
Each week, I’ll break down the biggest Web3 trends and explain why they matter. I’ll also highlight podcast segments, TV interviews, upcoming NFT releases, metaverse projects on the rise and provide useful tools to help you broaden your understanding of Web3.
Thank you for reading and please email me at [email protected] with any questions or suggestions for future newsletter content.
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What to know:
Pudgy Penguins is emerging as one of the strongest NFT-native brands of this cycle, shifting from speculative “digital luxury goods” into a multi-vertical consumer IP platform. Its strategy is to acquire users through mainstream channels first; toys, retail partnerships and viral media, then onboard them into Web3 through games, NFTs and the PENGU token.
The ecosystem now spans phygital products (> $13M retail sales and >1M units sold), games and experiences (Pudgy Party surpassed 500k downloads in two weeks), and a widely distributed token (airdropped to 6M+ wallets). While the market is currently pricing Pudgy at a premium relative to traditional IP peers, sustained success depends on execution across retail expansion, gaming adoption and deeper token utility.
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Tristan Thompson launches prediction market turning NBA stats into stock
NBA veteran Tristan Thompson launched basketball.fun, a new prediction market platform that turns top athletes into tradable assets.
What to know:
How it works: The platform differentiates itself from standard betting by treating the NBA's top 100 players as individual financial assets to collect.
- Users can buy and open "packs" of players, mimicking the nostalgic experience of buying physical trading cards.
- Player "share prices" luctuate based on real-time performance, rising if a player records a triple-double or dropping if they struggle after an injury.
- Users can trade these player shares on a secondary marketplace.
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