McDonald's to Meme Coins: Culture's New Financial Frontier
Avery and Sam dissect cultural shifts happening: Creator influence reaching new heights and the increasing financialization of culture.
ABOUT
In this episode, hosts Avery and Sam discuss the McDonald's x Doodles partnership and what it signals for Web3 brand collaborations. They also explore the growing power of creators and influencers, using Jake Paul's recent Netflix boxing match as a recent case study and finally, they dive into crypto's latest bull run and why everyone from 12-year-olds to art collectors are trying to cash in on the culture market.
Links mentioned from the podcast:
- 110M Doodles coffee cups appear at McDonald’s across the US: NFT Collector
- Netflix Says Mike Tyson-Jake Paul Was a ‘Huge Success,’ While Acknowledging Tech Issues
- ‘The world's most expensive banana’: Maurizio Cattelan’s Comedian fetches $6.2m at Sotheby’s New York
- Liz Hagelthorn’s LinkedIn post
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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
HOSTS
Sam Ewen is CoinDesk's SVP, head of CoinDesk Social, Multimedia & CD Studios

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