Share this article

Huobi Opens Brokerage Platform for Institutional Investors

Huobi is opening a brokerage, headquartered in Gibraltar, to better serve its institutional clients.

Updated Sep 13, 2021, 12:10 p.m. Published Jan 21, 2020, 7:00 p.m.
shutterstock_1234624711

Huobi Group is opening its first digital asset brokerage platform, offering trading products and services to institutional clients and high net-worth customers.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters

Announced Tuesday, the Gibraltar-based Huobi Brokerage is also the first product launched under the company’s Global Institutional Business (GIB) division, according to a company statement. Formed in November 2019, the new division was created as part of Huobi’s effort to better serve institutional investors in the global market.

The statement said the platform will enable institutional investors to use crypto services such as liquidity pools, a regulated fiat channel and over-the-counter (OTC) trading via its smart order routing system and trading algorithm.

"One of the core value propositions of Huobi Brokerage is that it provides clients with best-price execution on large block orders," Ciara Sun, vice president of Global Business at Huobi Group, told CoinDesk.

Clients will also have access to real-time trade quotes and price locks that support block trades of major crypto currencies and stablecoins, including BTC, USDT, HUSD, PAX, TUSD, and USDC. According to the statement, support for ETH, EOS, BCH, LTC, and XRP is expected to be available later during the first quarter of 2020.

The platform will have a suite of services to add liquidity as well, targeting OTC, exchange aggregation and customized lending and financing. Huobi plans to roll out custodian services, and interest rate and alpha products in the second quarter of this year. According to Sun, the platform's financing & lending services and structure hedging products is set to be launched for the third quarter.

The company claimed Huobi’s institutional business has grown significantly since it launched the GIB project last year. The new division now has offices in London, Singapore and Hong Kong.

"GIB is a central part of Huobi's international expansion strategy, which is the company's top priority for 2020," Sun said.

More For You

State of the Blockchain 2025

State of the Blockchain 16:9

L1 tokens broadly underperformed in 2025 despite a backdrop of regulatory and institutional wins. Explore the key trends defining ten major blockchains below.

What to know:

2025 was defined by a stark divergence: structural progress collided with stagnant price action. Institutional milestones were reached and TVL increased across most major ecosystems, yet the majority of large-cap Layer-1 tokens finished the year with negative or flat returns.

This report analyzes the structural decoupling between network usage and token performance. We examine 10 major blockchain ecosystems, exploring protocol versus application revenues, key ecosystem narratives, mechanics driving institutional adoption, and the trends to watch as we head into 2026.

More For You

Price-action of dog memecoins dogecoin, shiba inu muted amid thin holiday liquidity

(Minh Pham/Unsplash)

The market remains technical, with DOGE and SHIB's movements reflecting broader risk sentiment and liquidity conditions.

What to know:

  • Dogecoin and Shiba Inu both declined, with DOGE at $0.123 and SHIB at $0.000007165, as broader crypto market struggles continued.
  • DOGE is trading within a tight range, needing to hold above $0.122 to avoid further declines, while SHIB has already broken key support levels.
  • The market remains technical, with DOGE and SHIB's movements reflecting broader risk sentiment and liquidity conditions.