Share this article

Google to Allow Ads for 'Regulated' Crypto Exchanges Next Month

Google has revealed that it will begin allowing cryptocurrency exchange advertisements in the U.S. and Japan, starting in October.

Updated Sep 13, 2021, 8:25 a.m. Published Sep 25, 2018, 3:51 p.m.
default image

Search engine giant Google has revealed that it will begin allowing cryptocurrency exchange advertisements in the U.S. and Japan, starting in October.

In a new update to its advertising policies, Google emphasized that the ads would be allowed for "regulated" trading sites, explaining:

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto Daybook Americas Newsletter today. See all newsletters
"The Google Ads policy on Financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan."

Google was one of a number of tech companies to prohibit such advertisements from its platform this past spring, though the ban on initial coin offering (ICO) related posts would seem to be still in effect. Platforms such as Facebook and Twitter were also among those to put bans in place, though back in June, Facebook moved to relax some of those controls.

The post went on to offer some additional details, but it remains to be seen how the roll-out will take effect.

"Advertisers will need to be certified with Google for the specific country in which their ads will serve. Advertisers will be able to apply for certification once the policy launches in October. This policy will apply globally to all accounts that advertise these financial products," Google wrote.

Image Credit: achinthamb / Shutterstock.com

More For You

Protocol Research: GoPlus Security

GP Basic Image

What to know:

  • As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
  • GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
  • Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.

More For You

Coinbase Sees Crypto Recovery Ahead as Liquidity Improves and Fed Rate Cut Odds Climb

Coinbase

The crypto exchange also took note of a so-called AI bubble that continues to go strong and a weaker U.S. dollar.

What to know:

  • Coinbase Institutional is seeing a potential December recovery in crypto, citing improving liquidity and a shift in macroeconomic conditions that could favor risk assets like bitcoin.
  • The firm's optimism is driven by rising odds of Federal Reserve rate cuts, with markets pricing in a 93% chance easing next week, and improving liquidity conditions.
  • Several recent institutional developments, including Vanguard's crypto ETF policy reversal and Bank of America's greenlighting of crypto allocations, have contributed to bitcoin's rebound from recent lows.